Luxury Daily
The authority in luxury news.
April 7, 2026
  1. Global secondhand market to hit $393B by 2030: ThredUp
  2. Prada Mode exhibition coming to Chelsea Hotel
  3. Sustainability’s next act: From ethics to economics
  4. Alexander McQueen takes Manta handbag underwater
  5. Sustainability, social causes core to Gen Z appeal: The Future Laboratory
  6. NetJets developing exclusive-use terminal in Augusta, Georgia
  7. Louis Vuitton highlights personal stories in Speedy P9 campaign
  8. Rolex continues support of The Masters tournament
  9. Equinox Hotels to host third annual Global Sleep Symposium
  10. Hermès opens multifloor flagship in Beijing’s Sanlitun district
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Fragrance and personal care

Modern beauty influencers are market experts

September 2, 2021

Brands have a lot to learn from beauty content creators, especially when it comes to what consumer behavior. Image credit: Yves Saint Laurent

 

By Nora Howe

From blogs and video diaries to TikTok clips, the influencer marketing industry has evolved over the last 15 years to feature content creators who acutely understand consumer trends and behaviors.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Global secondhand market to hit $393B by 2030: ThredUp
  2. Prada Mode exhibition coming to Chelsea Hotel
  3. Sustainability’s next act: From ethics to economics
  4. Alexander McQueen takes Manta handbag underwater
  5. Sustainability, social causes core to Gen Z appeal: The Future Laboratory
  6. NetJets developing exclusive-use terminal in Augusta, Georgia
  7. Louis Vuitton highlights personal stories in Speedy P9 campaign
  8. Rolex continues support of The Masters tournament
  9. Equinox Hotels to host third annual Global Sleep Symposium
  10. Hermès opens multifloor flagship in Beijing’s Sanlitun district
VIDEOS
More Videos

MORE IN Fragrance and personal care
Lancôme seeds longevity-focused skincare with 20th Century Studios
L’Oréal Group finalizes $4.6B deal for Kering Beauté
Regulators in Italy probe Sephora, LVMH for youth marketing
Coty shakes up board, announces resignations
Puig appoints new CEO
Sephora teams with F1 Academy



RECENT ARTICLES
Louis Vuitton adds to Color Blossom collection
Lancôme seeds longevity-focused skincare with 20th Century Studios
Lexus, artist Alex Alpert to present custom IS 350 at EXPO Chicago

Global secondhand market to hit $393B by 2030: ThredUp
Sustainability’s next act: From ethics to economics
Alexander McQueen takes Manta handbag underwater