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Fragrance and personal care

Modern beauty influencers are market experts

September 2, 2021

Brands have a lot to learn from beauty content creators, especially when it comes to what consumer behavior. Image credit: Yves Saint Laurent

 

By Nora Howe

From blogs and video diaries to TikTok clips, the influencer marketing industry has evolved over the last 15 years to feature content creators who acutely understand consumer trends and behaviors.

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  1. Dior, Rizzoli to release book on Lady Art project
  2. Fendi pays homage to artist with playful puppet fall campaign
  3. Veuve Clicquot debuts après-ski activations
  4. Brioni launches anniversary capsule at Bergdorf Goodman
  5. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  6. Dior dives into French Riviera with escapist fragrance
  7. Louis Vuitton introduces Visionary Journeys Seoul
  8. Hermès showcases the surreal for spring campaign
  9. Pratesi continues retail push with new Boston boutique
  10. US luxury car market expected to double in next decade: BCG
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