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Fragrance and personal care

Modern beauty influencers are market experts

September 2, 2021

Brands have a lot to learn from beauty content creators, especially when it comes to what consumer behavior. Image credit: Yves Saint Laurent

 

From blogs and video diaries to TikTok clips, the influencer marketing industry has evolved over the last 15 years to feature content creators who acutely understand consumer trends and behaviors.

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