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Retail

Voice assistant algorithms challenge consumers’ brand loyalty

August 16, 2018

Coty Inc. looks to the future with Amazon. Image credit: Coty Inc.

 

By Sarah Jones

As consumers increasingly use virtual voice assistants such as the Amazon Echo or Google Home for shopping, a new report indicates brand visibility and loyalty are at risk.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  2. Dior goes for gold with flashy J'adore campaign
  3. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  4. CFDA bans fur from New York Fashion Week
  5. Aman welcomes warmer weather with ecotourism boost
  6. Corporate water management strategies in APAC falling short, Kering-NUS report finds
  7. Estée Lauder Cos., Jo Malone launch AI scent advisor
  8. Dior’s ‘Lady Art’ project turns 10
  9. Tiffany & Co. launches About Love campaign starring Beyoncé, Jay-Z
  10. Trust and transparency: The new sustainability currency for luxury
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