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W print ad pages up 6pc year-over-year, reflects vigorous luxury market

July 20, 2011

 

By Rachel Lamb

w-mag-august-195Two-page spreads from brands such as Prada, Calvin Klein, Chanel, Louis Vuitton, Gucci, Christian Dior and Burberry fill up the first 36 pages of Conde Nast-owned W magazine’s August issue, reflecting the rebound of the luxury market.

Indeed, those ads accounted for two-thirds of the total 54 ad pages in W this month. The print space in W's August issue is also up 6 percent from last year.

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