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Marketing

Walpole debuts ode to Britain with branded film campaign

July 7, 2021

Walpole highlights British luxury in an immersive advertising campaign, produced by BBC StoryWorks Commercial Productions. Image credit: Walpole

 

By Nora Howe

British luxury representative body Walpole is sharing the untold stories of some of the United Kingdom’s most renowned brands in a new series of short documentary-style films.

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  1. Moschino allows consumers to shop the runway during live-stream
  2. Kering, in transparency move, goes for 100pc traceable organic cotton
  3. Michael Kors launches WeChat platform to enhance shopping experience in Asia
  4. Chloé fetes iconic anniversary collection via video series
  5. Mercedes introduces electric bike collection
  6. Introducing Luxury Women to Watch 2023
  7. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  8. Missoni pays homage to founders, Brazil with charity auction
  9. Instagram acts as moisturizer to preserve Facebook's appeal: L2
  10. Sneakers become prominent force in footwear: Fashionbi
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