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Dec. 17, 2025
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Jewelry

Watchmakers turn to digital tools to woo watch-averse millennials

September 13, 2017

Young people are far less likely to wear a watch every day than those over 45. Image credit: Bulgari

 

By Danny Parisi

The global timepiece market will face looming problems of sustainability and interest going forward, as younger generations are far less likely to wear a watch daily compared to older consumer segments, according to findings from The NPD Group.

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