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Web 3.0 can increase luxury sales through easier usability: Fashion’s Collective

July 11, 2011

The right-hand column on a product page suggests more options a user might like

 

By Kayla Hutzler

Tab-based sites are a thing of the pastIn the face of ever-changing technology, luxury brands should now be focusing on creating a seamless customer experience through Web 3.0, according to an expert.

The term Web 3.0 does not refer to an entirely new Internet platform, but rather a change in which computers track information and display it. By connecting all the content and information for a chosen product, Web 3.0 provides an easier consumer journey, which is increasingly important for luxury brands.

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  1. Men spend more on luxury, but shop the same amount as women: report
  2. Pomellato celebrates trailblazing women at Beverly Hills event
  3. Year-end sales jump 9pc at Hermès
  4. Ruinart welcomes 2026 art series partner
  5. Turning 125, Nordstrom doubles down on luxury brands, loyalty
  6. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  7. 71pc of UK luxury shoppers prioritize sustainability when purchasing: Farfetch
  8. Handpicked vintage styles inspired by FX’s ‘Love Story’ go live on Vestiaire Collective
  9. Louis Vuitton flagship lands in Beijing
  10. Monogram partners with chef, television personality Maneet Chauhan
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