Internet
April 4, 2013
By Staff reports
Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”
Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.
{"ct":"zvdloMm\/NEQpFPsT1YsHNZbSWEh5u6FsoxE3qLDZ2PLCg1\/UlpMlDN18XxCyRQHnUI2BCct29FXRM88kPOnKASR4+ebMCOrihQ0FKDjvpIDP0Ntfe4P2SYykp8bFG7HEBL1ot2NvOo\/NZ67ElKAzJZgUUESxphWCxrV1QHepjV5k1q8HK9XRXdJldUq\/iVN+gYgJ8lGziqCw+1e8tAdjW89uZIxY5lnb9JGcfrhlFoW6YtRTo6eCSfJC+eyRL5yFIV8wRkx82ESwu3JbrfeIKlVQQLYgm5DaouZtyzp3pcljWe50ZfywVauR0U5giH8gm3SALN9\/h1PTS0iljVMRnUdtpz1Rn9YPbO+xuVUeqdJsnIT5Hu+HASI5LlIj+A6LZ8Y8ZiI2ahA+oEBC6zdbiBNWbJjAN0mmU\/7kSX3Py97uvUhO96nhveVWiy7V0W9s6B5eXOHooeBoU08xZOnzzkbe1SbzRjCc5B24KXMUg03SDAPqKM2uCfyqrFagpNkv1wIqVMmcOZTmESXXhLIoK2xRwTX4COFxXl7ks1FZKbrMu906qjNE0ZBWJ9qWFhPtwMY\/C4t5elP0DdJCdLD6ib6ZnEwvlTXeDJ9Z8VoXQtIfQAkMAv7BkmIGjSsf+z7naqUmlfjibchWD7Mq3OWDDJkkTuTMNn3vQY9BOZteuOKePnn0VV5Wozz0djLvHdMhQWRpziN7u3J\/TsjxizEuhpW6rBVQvEsIYhnI2B7PikaUfYsRuUwYF\/YzZ3v1YBGaJMI00WraeKtdb3EJoCahLR49ZGI\/A2L\/u8CvcvGd9mAt6iIXvH91pRZp8SPnIP22XKsDulT7PuYAPKQkP9FgKDZIj4mM3rzsxvcGpmrSOfUSIVpSRJzKiVxV1\/TUfSM4cVjgsnuXXpXtVzxHEkNgL5V53cfuf6ISa+iCCF1pN717y2mGLBtoW8OOzcRPohsMuCyI8OKD5JJvyAHABgqiIXOMv07C6MilzQH4kBih7BxkYtbdRIRNrdr3gWJLOJD5QrXc2YcrO9pkpgBTFb+szq9lMHIEHI\/qVx+AwIST+D9HSLc0MjPvw2vyoRX7zQHNgryoSRpMRGY\/KyLx0h0YQlsgWzci1smOVOes1x\/TysdSPGI5lSYHMLP4LNxLIw5Kfep27lg7J5LbalLAjRi2Wd4ZT1\/10Gi5xWz\/i0UxCPAHE3m9DgUNdLTZlFHGJiUeGeH8fwkBnG0ObaXEuApMkYu0ecqJt3qpqueo5tQH7pDRyzDns6CDXtKdCAEk+o9chVYLnsqNjhIBiloi19saDFR5B7smQb+f71CIxM9oSCiTXF4GMxh0ux51ieenvRYxiFauhxzRKxGzStg9ws+g\/zLjOK+DutkKCMJ0Cfbh+jKWHesRbYt10U+RycTwza4tU88myq\/7j2Wfe2Z1Cdshj\/vqsXWZR0wk5661g0SVZej\/+J7KvV0pa6MSxt0nj\/8oV7AzAmsM5gsZehw2m8EQGs6Yp2B3ukC9oreH9er0SrhNNlugYeuUou\/gKDw0dNGmYb8NXxzkMekRYoNy5X82okoG0lQMzApMT9ERjwKRO+AxHme2yAoOyGDziHb8Q9malezQX+T6TRPU4rpznk5\/uE4uiDVVVwxmFXywo+g5EuP7lco7CmGx82ReT5u6eb0OgnGTa2MjgzUNEfZ\/ZPjUaaUWkfFcq2IS3ZBLmmVSiznrcLe64bBOIkYrz7lBEIWMGQAluVQBnTGxJq8TWIOy\/vAaf+EIZV8w1Qd6b4jlrd3oFIQnv9PozlmdA4zfP0JASI1JfrjTrZSuGbyYqJBGbm\/2pSB7jSfLX0PxBPDWi\/DNIKfxkirVj4lDIfHR2Zwh\/8DlZZaF\/6FXTlYUPxBoAB+9QnOdFsQ82mdNfLXqAN0AKqHYECXVA+gkUy6PxCpp45tUpqDR31+l0n8kwwBajoEuw\/o7qveInUrHu0l56MDTV8n0rGKHENpK+l99TrQEv6uss0Ro+ttHbwp\/2YDsnOUWH3gVN2eQQXtzwyrJ4GwJmMFiaeeg8Ag664oqaBhKQI0WUl+3ybsFu7yDIt5FlTvWKl\/tbJmvCi053dFfbI+v53\/Xd6koqCX4Sm830Jluv+GrlVlwaXdy+XRF+CGDZauI3TDKeh167rsnwq6MiFHVM8M3kLaRvhbj8zlG3q3sEI80kQjnSOb6wH+O0\/DfraJF7KzKljZUzAZn7k4UzyHagiNTUVlQ3k5li66CAsbeBj53Tzrco+arHC20QNCSMlJsgj+btnkr1xZ92rGSUq3sikhOhbICh00wBWMGLAVFNR4LfxQctWNsSnWzIE\/l0rTaOJggpcB1S2RjYTmt8ZCYaOsJ9Z8cV7VQpNhvvkLInxAgYxFQ\/xqGdPOpML2XCKabykH0gXxOqvQ13wWttC+BY5tr0ScFq84KwAdVB8GiHrPqKJdbMjWuJvOvIPARdBBwjE4Mqe2OM3vA4qIjY\/E9tIbha9Pr619ryCg6dW9reiuIN9at4GDazo\/6VGXmGrSQt4L\/aFCNnyh1KqtIj5fF+WdOhIwSljqLi9tF79Xh8gcNMrhQSFZASx5wDXi6GHW00jdIY0UsB+PypFV5Pb9lDw5YMYRIBTRgx8jF6n14mA1ajtutLX2NXMSIIBlM33A0HE1AdKF7iUiMKF1tj5z0pgjtr70AyDeQKWc0WATmDfiGAvCzunxjS++oCLBx70fYo6OnYFVaXs1bKJNWXdkvEKEKdsV2f5t45yUXBxUvR5bUzT+pGgafCUyNGyqycO0nFdkNIsyCGe+A1kYUfkaBfRSNXO2QdfuC\/aXJYVMoQixb9ZEyKhAhi+0HdQnXHcfWEp0vfWXDqfuX4gvGk0M+Scgl7eOC9tOOz6GxBsyZj29QlvLLfKSg\/x4tzyIW+Wb3Hjrv4VMbp8zudDdcLuE3eEG\/PwQ3BW0SsBrLcVFBJjcTCm0fKSbTFaBIT9PODq7\/j2dpQ9K+\/QxEQxBAveGCXIlSKkkKxDQNbtmyR\/59yP21MyRmjm6ADtN17rxqutrEroyDEkYLMpiObgq0hFh5pWWnEDJf47ugFpMmwk0AfjaDrPT1sIMpY4mHbLh7a05l0nyBtm4qkGzN0XnBTqfG1ptsnMf25sDaS3OVQUAfNNe8J\/sZt+dnKuhFel9Ioq6B4c5fZAZ8\/K1j6qy1wTQCaDilmvwT+ZvDbgtIOhTjnLco8IwjYV7HOEJg1yl09OoaKgT2NkD46rYWo+nhtwtdov9RJ+wzrfQhUjr0e2oq+9F10alh7OBlAwMqkgTGAB3tyEO+GJXOnanQZm39lK2eeTRWCMvOtYxm1YIPLnsnEteDyICveCNslk+498\/mW\/oA5G9NmOBWBDMseFvyy0xIWk7QJRAvvaHuwUhTSO55XYF6NPYIqJ2p4Q52pxLOzt5B2B3DoDEO9q99x1psXHP5P8oN\/yLoDsMR7ijokV9Asw7K14mx2t1lRUaUpOYE4TXTiOMsoH+Mew0wbcP0r\/Acfv8qt2ej8zUOI57YyAiZgq8UE+lVaCar4fM81GO9m0hT5ZkhrAF+ua5bEkvhtS27hZ2ga1fimYBY8qDpwnIuOCXD7YSB4FmwMo9UyDrfOhF7Wzosf2Ro\/ExsU3MR4+WlOSfNciAwxVzJ7khU+vLpZCaUPlTDMxpoATXDw5dtnYxLInhUjr7TK2Mm2BV7mFzwvveDH9f0qJA+DPA4ImfYAERfmnr0wsLIvGsSoEXFzjTpdtM5loMbhD6B37uyYGTFgpTsCOZ8I2S8tR9YS2dspZbPPZwdGs\/KAv9S\/0QvMnHabKXsHz0w0Uhjk6NnCJxsO8EL3pLD9iGlXt0aD9yAX0uYBc2ji+pmji3se2Mi1qWKBYuBNTD1Ca2+M+SdbXddfoTgmPsrh0ECBYZeS0ksfdkFHeJVVTqEa18A\/FWDxAXqP0hOnNrdbkQijLuwuG1kEnYF8xzhyCtt0G0aac4YrC5JWJxt7OQjGWYw6\/wa++OlNSQm\/agUKA\/M3lpIJywl0zvFPsEIPh\/WerhOc\/aj1aenCXekIXp+bwS3BJETvhSw81jEO4yyAyqVB76iMNCfQn8ZyWj2cl\/IJzjKIMxT+AYDjDP2gVqYpNdsU8K2+CZz\/x4nKulk+DkPLLO5QMZcrqonM967+t+twrZ7KkKP+hqizYcIw0slaTyqIcemDzuJbHVaUv4xYUYyFQzwmtJUjgMA1Tif5\/+PpEmjKSYhsYrnT9wudVGWgrNmx7EPyt6GvSuBd7RZaw6L5OwPhRuTSeOQEP8RLvts12scWM\/FF4PmdyTTJzrw5EDNxZkQyoacK3Gvqw4Gr9C1xIz+eWgytQu8\/Lu6Mvd+laMG11ReT+N0v1TdO2p8rA6xcF8DJhrp9UaBDfdPaOpWcN2035Exf793rZyO+nYmsQWYlFYNcfg0UscSVq4KmwqCWplErvheXXU5iVdfXqFVd3RVZkRfL59CdpVeMBB\/ZIAmWnYCaguYY9Cg7CEFM8rVlz1CkG3bKvFI+WqUWPCOZt16hyEjrY5vP7dYOukXwY1rwgqAb3DEgASgy88ihoBlkCzPawCJKasyJiyRYC3YgUguYicU0Nuh5Hy\/GS2H5gRvxsszzKqtYMZcte7JCgzceyFxfzirfLTzxKjwYJFsiYRmXVRH3Y61+KoQEqaqvoxEA3zmYTdczBIl2trFHlg4v0QQauV6f0Z5GiOhiCxBeXj9TUh3ff\/3RGDlSZvnyugabaInGCjMT1tAR3pq4Z9QmCSy\/u5CiGhmcA\/iZlO10U7VnH5+gNqvCjE6N2uo0P7LvWE4Cb7Np21pzJGxCJr1gFOqLnTWc06WS5hih3DXuTj5Eh4MSRSM97g2NOU5yhWi0PP6930YobUinTAhQdn2rsZTC6S1jGGbx4pOC3Tzur0q1rLSpHGaxZy7VwU\/zNTsywc5MdJjXyhQwxl5Fn5YT4G0hChzzeNMGeioJ6AmWKUhhjRvaxL8Lxw5yXsY35k0uf1kbYJIj8NC0\/\/+SYawE0xjUf7lRc9S\/38IBnfuKxBDvbon9w3mNcUffMouHPooAgj7kujfZtBi\/YFBuqSFT+jc3gWlsrC59b2+wsQrnghk9C+jQ8BALLHW7a55t+JmSy6ToZJ+3uVSPS1gt9W7ySs+x\/JvEHixYTYyuyXIdrP8toq+C9phCkksIeF\/pNCfVQHZt6xA\/rnEaURUNp0+WfhiwQNS8rT9GsqhKGpNDFoJKni9kBraJ56\/k4kFSc4QFFfsZhs+8QWLUlfJQpG14ZlyxLTgSANFUm3e\/0XFZMp0NIE=","iv":"16dd6f018bf8dbd0bcb6d02ca00418e8","s":"c9dd9e0c2a2ae21d"}
Share your thoughts. Click here