Internet
April 4, 2013
By Staff reports
Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”
Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.
{"ct":"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","iv":"7bbc5c4132e006554b245db965e0724c","s":"8ac9479fc011988d"}
Share your thoughts. Click here