Internet
April 17, 2013
By Staff reports
Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”
Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.
{"ct":"DWFA\/ejIIfOcLLksa7gpHeRE\/aF4aFW5Bd6Lk6OXdWMaP+hv5SuzcILg0mKJGm5Q30EXGCkh4r7dRT7ryjeialhwiOamICfXrboPaozqmsZT1+7y1y6n0nuX5MNGE0MdkRNWuVV9l3JC1BSo7p\/EOu8\/HwRN6efNcAJ3CD\/N2uSJ9qpT9czdU15f\/KbqNOlSdaxoOv8lfpT+TlGN5rZEUtxElbNs9tzQ+LkZO\/ltLV+WTf8dSqiXKVQu7egwX1kpE\/mLNsq+6ipaIhw9LAyUfBNxwr25WcG6GFg6kG63WynEujqW+\/pBlmwRo8cHwpOZPqNpoxangP6tw5PfHPmNC1xsTgd\/HYuiA5sMQxVjYK9M30wQaM1yra\/Y6b8V1mqtqQgmnsm56SO1VQnP4Cs4sM4yxwUvlxYDdtXmGb\/iXlma1wYDWYdWqtZzH\/fXz\/M9mzUf997x9XlrQ7vSI\/c+1Qj7M3pbv2MhLB161CddB6F3+x0ymDiFGOerJzKYogNH\/Z\/wmORgs1odE98cg\/lniVpiOWfjwsEw81Yko9E3hi6XwWZ0N8ItJzxXoCkSbZWFebFONtImVP++M7SeUwLQ+1cZTaMDLzQ0XuQzOGuKkr+oVqoM\/i8eTOPjc\/85M0LQafcdN4u4AERS6JF2c196gsUQUDVWfnoE\/ZBr9+PDMROaJbCZ\/j1YrZHo15jxrQreiTFnUAGS41UNDGmmP0P2DojK2AqP5SQkk+AmFjsTXtI5phQ\/prn6VufvfCz+M9NK+BO13oXVmmJoHcgEV2KagOT2Kpe9RXSn7LiMn0kr1ipGL2EhAguemRPFQxrxN9Er83ISxFOQJumT+5DyOPFwfnCfxTIkkASM6twdtXXx5FTRYwU2vJtPH3BpuilT26lbHSvp\/gbiwzP7GB1boJ7nrBFbzPba7zCX5t3Ky\/hq9uT8dIJ5f3E1eGthLHZbNNuqqMt395b6fvoq7eyZ8yxX2KB0a\/ZiWVXdRhRbj\/avTejyM4eDylEnMku30B0QxKpLJ0bwJ8+4u\/mTiBI8DzEd\/N9tdJxhwriN1wKwblRN80PyN1\/ONuDeSZqSP3DlNwHh3LTCMcsuUGup1ZhK8kogXXNiwRONpbpakbC2BuQv8IjGnIXPCq8eRG0RibOGAhsDqxycwL4P5SWi9wgfmrNqaRf+J14aS7onZqQdXgD4W4+MYNW7K1dsOy51BZIcd2dg79bqiemOIDEJvWC2T7p2UB2VZgqBwhJre+zSpri4v3LaX8LoPnytwKcjp4w18IpmQXctk7G2j9T+XLvklwqlLfUO6y3j3LaKny9W0jnSvzCSBygiMp+Y5U5JCuAC8aPB8nSTL9PDfkqvNhycRvliP\/tWpVnfG+3TlYot2buCc7e9tnc2lpcHoTiF3ShsAUen70IgmROlgA0GgekDncbg8I5XEeVYXwujMlZiZ4kuH8SEuyqP6SSJH69m1LQMdrwfXyXkIyQVVw0VbFjnfWzAV6VaxEB7Ouu80DEFnBEbfJAuUHLZen5GZyj\/rC478W4SZy727f10+Bg8GzFT5v\/BaucMP6NYerWD+L+vTeTEbhSihc3vxpLHYt05wZ3jhrq95F4mE08IsyrL7UrtprcdyxQCHV33nVop1FKz8fs67SUW97SDFXGO7ZqIzdaVmFnWR8zf6cRaK8Kyog9qlqrta9MkFDLGwIfQGWe0FweWmKhYhQkWsXIdsB4cUPuxfC4XPl0+4RJXGQa2bv19BFipeJsDEKOIMJ+c+2oEHsf4XZltx9zOrj4xhMNVFtM\/2nHfVd2M5f4R2hXz\/IT3yjLoOWKoD\/Gj0lxAmnUtMYJbDZmaP4yjvguZXl8oSn+9K8NH7bjKjEZLvNalUzVf3iv0AhabzlnrZdDsOQsIiOR8z4BkL3skW5wvgziwDpQKOpQf4OA47zgsdPWc1w2o6Yo2sUv67pmWm+oNj0oK7rD7tScfkU+7vTFRkFKojh4CM9b4pUZSkkJ5JxlHg9cymQjSC\/fNySX5wJ0NBjPQghQLDNVCQYif569HGegndQz\/dYQCFzHaatjVPOQoL3Ulr671xyh23vQvrzNAlVrZej5TNmWzUwXUXaJrGHcs1+5E42JOX6zDL3KWRZvz1T8A9u98Y9DF0MzC7\/L9kPGxgoyRV8XgmGQsU9qz5J9HF\/mou1vcaFBFRYaTuekERLVbgVIxpTd\/IRyrE33BLk40IWnHDI7piTly9hdN5SaU+uWbTQz8rt8nfcKV4bnx\/X1JAfO7vD9K60WycHlHATAE1Q2h\/Sn796HojoUkmSwQfoClByfTFf09yxk1u9TMjqPBjYB1Jc4PocUKAcz3ov7ykMYkRA85MCVJ0WPwFGQvdZx6CtGK2FQu4IQaWtLVvZedtyRwM7bLvLDTaI3TYI\/HMWuQHveesTnCdrEtd9fAxR1ZoDq9aJS2iIKNRIv5xG\/PyoQwEyLhuyWoitQP5UzdHHuKh+jzTK68C9Glerc6IaeuI6fSdluy5EkIwTGatip972Gw7fZW6QCzwooEZ7ktOLrfVMZxwCI9vAOsHKPHKwGaWjkpLnOyPTvfmBr4qu0Zt2tjuMzi9bD2G1nbEd9PvZ1aqv04PaSo7g7ySrTt1zxoIC9We+b\/NOhs9Gy7R9taGDll8y9zV8co0NT9ozTXmYwalV3XwfxrYp9+ho8HeyzZO\/1PHgyWT4maC7afHCVeN1HzOE31UgruJ4k8zRcSoEk4I+\/UfoWfB9V\/\/TGut9IKeOFkYZev\/uy7Rpscgin6V2HPyLijIDlF2RwTNUBC3X+mMUD2FEbbORT8SbutUmQW7MKpYzAxm2IIX8nRGoAbVq8QAqLsNmoM8KRobrn69tz9RNJPcUoCPngR7OB1SNNSzEG2RbORqRPEHFp7nxTZ\/fS0jN\/Z08q\/mHbUvFFF7wkS6gZGTwU\/CSP59GEbx3C45uCkEpKb8tFQ38+D\/68JQexULOZWsWpOz6SEbbnPuNuYaMRNcll9wSFz+L4bGUyXGG0CMzXcNBhJeX+2aWiDwdUZYYtj3Hio+XvCmM4RIzEKdCVJ1fCKcZBCfs9lNY+JuaNDak3hyKS25SGCgoXABwxX+A3kr97dMB23A2MSRaB0ct4IEEgdEb\/Cp95NHE0R1BJZNjaSYi9UQXoA5tNCSTLlOBbrB+qvglhtC0qqWpzZn5RrShQvtlXhctpxc6jawnF91OQwRUHvIQcL4a\/+ThhSid3I7+rudRQVCy4smH\/wk0tqAdBzT+4b1DnIk899vbOJbtDi2O21B+yFKO0satDNCB3prFtHi\/hyDjJv1chFaTqY2ajkkDeyWmfIqR32cyFaRhIDoob1lbuy2UDfSFoR9YFr3DQ7BcJHThvXonVC6y\/LvcEEdycCkAraigbOOrpqtp5IYoGooM6svyUZIK9SWssA+BG66YYVeuxzaUsCV1FfVQ9ivaAt7bR8Li0wxAWPgf47J98c2Gzzn1UOK8aqHOhzh2LBuVhVyqGj4h8v8pkzaGLfS78RCPVr4x+uakxavBAzI2XkQksH9RQl0o3p\/Puc4pEz7U7czcm3oWFaGjQu7B5QFMAw8Mn6JPLN1M3+f2wUE3l3bUknUFm4GopVFUjOpwhNnYLTuCWBvxpT8jKZ\/AlWyZonR9YYnU0iI9QQCoxNiOYf71GZAkcQvi70u8B+miVo+EQ8ugnrFtKQvUXICBjcUiC+AgiLtPjSxoobfWVZF8UYgfL+0R6jkZYXCU52umN0IGg\/tAm6YpQpIXKmOBipl4GHgUOJGABPDRA0\/M+UhscFbEJItlhvn3PaP9o+bFqorBjq9oSh52LBh4Bpo8fMYKAQ9SDMhU0xSAiRBcMCC3eiaG5K1YqyBNa\/\/WzUx\/x93cPyyXdwioZI8jlZwYVYurKMHUXpZJ6XIPcpEZ9kt\/HGkzzVYEJlLNiR4TQhUqI8Jyk1Yw3jvKVaCkvH0FGuUMt19qxjLXNkVvfV3vV6n2RHbJ8ib11oVI0b7PyzHJS84AFqmycD4eNVlLk00PAcKtyrIaFNo12uKjwnSx8heiyB74aLGOgpBc3E1EqVDB9jTH4l7i968lw8e7pPmu6N6FZOXMaCHOv096y7pbnNcW5aEQeb0add\/5XzRhNOC4pR9HdiGoZvajJKoLSBFU+qtqeWybKj5r6eNM6NhuH+qmlLkUYCJbNxsFVCOnI961E02DZg4jvVpr1aVmVEqo76UEzwa9T9lIkMSyHUSaRBro\/Ke0FkmHYIHR\/JJ0pck8IzZ9HtU+aYUahngrNba4e6N+IzEzewHrGuqrVSCUzrf1mOJsAJTUhqdq2QZfgzRt5AP40x1ePWzEdxZgFeI2upcJlvdby0DGkLsxplKAnyR7Wdovy3lY+mVmyQN3gt0RBnQRQYgqB5\/6\/oUX+itv\/jWkNAS0yqkIX3kT3B90vg3hvmXRkDenUQrZRUS3wWbrenYekQFSRvW\/uTNJIeiZsaDPV\/ib36b9eQw3mXuhqJdaTCuNHs9xfRUNO+Gm1lIXfgKhXEt4VmABXU5IsXqTPDNrVS8scQypRq\/1PCYtFA899lipX98qdn8JZ1ODvDLb+uujXpPpZsqOyVEmAXoupulWr52PnxJkXOiXHe41ZR+mpdd7Uj3wpngK9gbBZhz5DywBRYKyRmP8ygGeEzNXtm1VrIMD8c5sjDxB\/DIa96LH7l2MwnZNHnWxNUmIuPOtq1EAyVjkwfTv5zVxnWv\/N0MG6qRPTNgJ\/ekv34MnrjxjszuqfuUfl7Hh0xxPRuxLCmM+eKSx+s8odH\/kBYef8Pyd8aU9Gn3DD7OzId2WLUAcPKJGuoAJKH5MbU32zth3exXk5hx7dLzx6L9drSZeb1peWtn6LXhXtpMbeBJrgQJXeBGYR52Q1do1IpOd1r9T6oAdaZ5hBCeheZk9DJQClEwaI\/z+ObfJ9gBXKDXDxN0Z5406\/nCFoSNytQSjut07oSOtenOtpxAimKKj3Iv9XhSbGRu1CcDcRorRkN4tfSx3UDp7I8OjaUKS46eDyKUXlVH7P3ztOT6ZPf6qSZEY5YLDYvEBmI2NTbtAflR1SWoe4PmsNWkZM2d1xEdbooQPhXBeOtBGNpkX5hh5xz\/s\/EmaBbTIPs82F+KYZr6YEplzERieHTGx\/E5gRSHBLRTRo5DNFi8CPyyY9wLZW0cTeYfSdpDAUMaQ4UL+fmMvogsfi4AjCSABDCvtNGho3frT4mr1iKhMJ\/gd9JU5+USetcC7b6MS8mgw4cOK2AzA+eYROEqfSIpGAK0\/35Rm5YztLD7IqNbuz6eotx+YfFdRO+G5N\/rTGA06fY53Uq1YNWHz4KaD2x2Nr+jw8\/eQ==","iv":"0f3ae098f3e51458ef063143aa871845","s":"a93feea2d7901419"}
Share your thoughts. Click here