Internet
April 17, 2013
By Staff reports
Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”
Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.
{"ct":"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","iv":"2dc8650f693451eafa871d8a1fab0900","s":"daa35e41b3a7eb36"}
Share your thoughts. Click here