Internet
March 25, 2013
By Staff reports
Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”
Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.
{"ct":"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","iv":"9803a7f4546440928bb68d3fb3aee8c0","s":"f0d168990de14d8d"}
Share your thoughts. Click here