Internet
March 25, 2013
By Staff reports
Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”
Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.
{"ct":"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","iv":"1b0852e61a088496be271b0a34a918c4","s":"2fb91e4b6a253b2b"}
Share your thoughts. Click here