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Internet

Webinar on April 23: Tapping social media without diluting the luxury brand’s mystique

March 27, 2013

 

By Staff reports

Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”

Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.

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  1. Bulgari signs pop star Dua Lipa as global brand ambassador
  2. Gucci expands ‘La Famiglia’ concept to eyewear
  3. ’Threads of Impact’ theme guides upcoming FIT Annual Gala
  4. Off the Cuff: Getting to know luxury's top-tier talent in 2025
  5. 1960s style icon centers summer campaign from Burberry
  6. Pernod Ricard flags first-half sales decline
  7. Miu Miu Manifeste pop-ups kick off across Asia
  8. Zero Halliburton focuses on roots to fete 80th anniversary
  9. Loewe Perfumes boutique takes shape in Seoul
  10. Balmain Beauty presents first prestige fragrance
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