Internet
March 27, 2013
By Staff reports
Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”
Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.
{"ct":"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","iv":"568326c54afad3f933e89bc593be218a","s":"fa6caf49b5422318"}
Share your thoughts. Click here