Internet
April 3, 2013
By Staff reports
Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”
Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.
{"ct":"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","iv":"3d3d6de53cff1512206f35c88da72083","s":"c5e530a73f4608df"}
Share your thoughts. Click here