Internet
April 3, 2013
By Staff reports
Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”
Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.
{"ct":"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","iv":"f3e121e8679f9c3d060d2a97fe35a255","s":"676617d3d3ea253c"}
Share your thoughts. Click here