Internet
April 8, 2013
By Staff reports
Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”
Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.
{"ct":"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","iv":"ad3dad895d87ef43a86440212c2de47d","s":"b44b9a0f0a045606"}
Share your thoughts. Click here