Internet
April 8, 2013
By Staff reports
Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”
Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.
{"ct":"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","iv":"35f5093b2be967e842bc847ff014b13a","s":"48e11e7dd9b37a27"}
Share your thoughts. Click here