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Webinar on April 23: Tapping social media without diluting the luxury brand’s mystique

April 10, 2013

 

By Staff reports

Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”

Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.

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  1. Off the Cuff: A Q&A with Bergdorf Goodman’s Tracy Margolies
  2. Dolce & Gabbana reworks Ray-Ban Aviator
  3. Porsche builds 'Toy Story'-inspired 911s for charity auction
  4. Luxury brands are now limited in naming capacity
  5. Balenciaga deploys new art series
  6. McLaren hires Ford’s Kemal Curic as chief design officer
  7. Louis Vuitton adds Berlin to Travel Book collection
  8. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  9. Coty’s net-zero plan gains SBTi approval
  10. Prada taps ‘Re-Nylon’ profits to resource environmental education
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