Internet
April 17, 2013
By Staff reports
Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”
Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.
{"ct":"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","iv":"f6df41d78922321a90261589290cae7a","s":"a607e1258f7d3e08"}
Share your thoughts. Click here