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Internet

Webinar on April 23: Tapping social media without diluting the luxury brand’s mystique

April 17, 2013

 

By Staff reports

Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”

Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.

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  1. Lamborghini onboards next chief people, culture officer
  2. Luxury Unfiltered: The AI reckoning will separate true luxury brands from imitators
  3. Lexus chooses social media sharing for December to Remember campaign
  4. Neiman Marcus Group CEO: Luxury customers demand completely seamless presence
  5. Audi joins Major League Soccer for upcoming seasons
  6. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  7. Mercedes introduces electric bike collection
  8. Julien's Auctions to sell archival looks from actress Gwyneth Paltrow
  9. Estée Lauder, Audi win in Chinese digital arena: L2 Think Tank
  10. Moschino allows consumers to shop the runway during live-stream
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