Luxury Daily
The authority in luxury news.
Dec. 2, 2023
  1. St. Regis rolls out 'House of Celebration' holiday programming
  2. Creative director Matthew Williams departing Givenchy
  3. RH Indianapolis opens on renowned 151-acre estate
  4. Gucci faces worker strike in Rome
  5. At Accor, luxury division welcomes three new leaders
  6. Thom Browne expands brand universe with Baccarat collaboration
  7. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  8. David Yurman, SCAD join forces for tech-forward holiday project
  9. Veuve Clicquot event honors 51st Bold Woman Award winners
  10. Tiffany & Co. to drop Pokémon exclusives at NYC, Tokyo flagships
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Internet

Webinar on April 23: Tapping social media without diluting the luxury brand’s mystique

April 17, 2013

 

By Staff reports

Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”

Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. St. Regis rolls out 'House of Celebration' holiday programming
  2. Creative director Matthew Williams departing Givenchy
  3. RH Indianapolis opens on renowned 151-acre estate
  4. Gucci faces worker strike in Rome
  5. At Accor, luxury division welcomes three new leaders
  6. Thom Browne expands brand universe with Baccarat collaboration
  7. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  8. David Yurman, SCAD join forces for tech-forward holiday project
  9. Veuve Clicquot event honors 51st Bold Woman Award winners
  10. Tiffany & Co. to drop Pokémon exclusives at NYC, Tokyo flagships
VIDEOS
More Videos

MORE IN Internet
Louis Vuitton joins Discord
Gucci to launch flagship storefront on JD.com
Seabourn equips expedition ships with SpaceX technology
Mercedes-Benz, Microsoft collaborate in efficiency effort
Does the NFT space belong to luxury apparel?
Elon Musk reinstates full price bid for Twitter



RECENT ARTICLES
At Accor, luxury division welcomes three new leaders
Creative director Matthew Williams departing Givenchy
Veuve Clicquot event honors 51st Bold Woman Award winners

Latest Gucci campaign brings holiday gift guide to life
Vail Resorts reach deal to acquire second European ski property
Mercedes-AMG to launch new guided driving series in Sweden