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Webinar on April 23: Tapping social media without diluting the luxury brand’s mystique

April 19, 2013

 

By Staff reports

Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”

Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.

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  1. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  2. Kering to acquire jewelry manufacturer Raselli Franco Group
  3. Fendi pays homage to artist with playful puppet fall campaign
  4. Dior dives into French Riviera with escapist fragrance
  5. Dolce & Gabbana debuts Devotion fragrance film
  6. Gucci studies connection in spring/summer 2025 campaign
  7. Dior, Rizzoli to release book on Lady Art project
  8. Louis Vuitton introduces Visionary Journeys Seoul
  9. Brioni launches anniversary capsule at Bergdorf Goodman
  10. Hermès showcases the surreal for spring campaign
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