Internet
April 19, 2013
By Staff reports
Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”
Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.
{"ct":"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","iv":"95455a18e3a8217f967426d9dc7f8712","s":"f76dc247d6170a15"}
Share your thoughts. Click here