Internet
April 23, 2013
By Staff reports
Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”
Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.
{"ct":"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","iv":"6aca3674af2b77b9f406300b97c0b799","s":"5962802dd8c8617c"}
Share your thoughts. Click here