Internet
April 23, 2013
By Staff reports
Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”
Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.
{"ct":"wyS3xCFS62dnLroGtzBKGZWfSxSn4F60GZS4KiKO9GElG9CGlF3MqSzOfej0h\/DrBdLMnnvPMQifJHlISUwgmO8VqyymMSFoMSHPiNkQtHjmL9CoFhhCz6ZCyTirSxubA3dwN4awCn3Tdv7F5Eax5ev1B00QR\/l7HD\/6RHTNByXtsQMgw2XQpJnGVlJBaAeoRUW9bEAEKdYcVg8lkTe6TcG4IH3+vZX4jAKdNV641\/eFTUTkOheLtVw\/yUrgHNgteI1KLGuT7Si4402\/OFDThKU\/5DT2rD5TzRJCF0bLvCZvKBwRZKGzULoS\/ZAwnaRzVWBD3CmG\/\/UahdO3BkRxDBSxFz0IPcWWbKsZK2aRe+0va7T2iST3cnygIJUg6EmArBIuOTRDYb75kBGzJfaJEStrPQ8tfjQ5jPYc+HygNNzaoH7w3BBDKEfjZJj2ctqD4uzYKmgWMPItLthm8joe0NTioV4AwJzd91kew+k7GMEQ3j\/yYVLhi8osyBDHCbFgAra1lXUxFnSHb9ZS1kFHOAC5yNnPJqi7dP4\/FLAFd7o8B7S730VNlsujhkP6DnxguydWvqfVKNjsmV9bJ1CnMFvvO\/z2Z5Khz6xhWjtXVwIn+sI56+FMJun+vz\/pxWwr8OaQCBILE2AfsoqdCk09Se5kVWCKLS5JJFBc3HcUvqthwxzyU9MZGaSt4jwC05eJEBFJyiTZ6MgNgECQWL3mH2tAWVPdptC62KWTT8oR8nI5K79cUGI5o2gGeBzAnEGnA6KPwHZeVJ\/hLDwgu2Lve8P3u6\/3luZySKpi0Xy5ZvYGsOZG\/qAPqT71QQAzfP7ln5jh6knNNjr98sYakqAZ14gMY6PDAmi7iVaP3rMqeNN\/USEgcF4QifX0GIl2+KgZQibgzdU2ncISOf4XRX0wwl0t9xBhZqjg99NDrdD76ay9eragIWPFmlXsyBmOssqtYs7acolmn8jYMR+NceDfI4835f\/84uYQ7h33D9dg5pxncfzSJNYDWMCSdrPwO2d8OyRN79fzGStH0f2G71wdjRS98YRqup0Di59TCect3Wcjeinelp0T+y4r1dpl+euVXJdT\/qpDk2JzEJn13pKD2H5PqfqHOc2my4jEP2uA6ytra8M5wGTlzn8QCq4zPycA4nuEHANgEMtcr9EkEjW2PTK8rKr5mlt9PuNz7IKPnSp3bal1CH9pxt\/Jk2jvqQiqKikq9thvNJ0KHhaqolJt\/ChDRZuUgEcUQ+0wLZ+TFQwIwBT4gZQg5tOp4B0YW6ASjblp2DG\/q2xbq\/toRX7\/iw4MabBR5LgC\/WZjx9wCLAPqzO8FZMLdOxNQ1U2JuuupkFYoaHMnyc2UCp\/xm+rpCedSiSGC3pk1FjEoE\/KnaBdBUyCwP04l6wHdz7uGbcKNbD5c4KDBwnLNOm5bgCtoGZdRJEkzkV7I1B8kM6IP+wfmbvr8kVknofqPOeR1cYZytu9aaU12\/C5lVKtjCgaoGmMTXvV7lY6FuBDo0nAjBlxVdBYZJV1U+dhf+19LiZGI58ZUrBTjx4cKi36Nk5K4GwDwc7F0JSsAcoxWXOx\/l\/76XVM11hS6PI7xyOEOzO\/qla7+PyWDyA\/o9oboaJcUv\/HNnsxD8oHjKTu9M9QcYGTv42a2rboAjYT+KwzkBLfPJ3cnyXsRIEqu3sqzaSRGTT3uH3rmR26LIm3fGX59L2Nlw58RESKiJDKSSIxlYP64K4Jv1sT6ZTkihbiasdtPq0m6vAelGD+Q6TQgzsoC47kndY\/AGZ9e6GF6ildAg6ApvdqE7oc41HYh5xB+KBxJg1Eo9ikmtOpcJO0UQ6VfbqUQ7j5bT8FY5YZ4y3Th21n5dCnn7HeIpJgOXGLMshKJncrQvuSi2RwJvvNdIy8qS0UP4qbLifx6F6K0VYFIxVRJYT6\/u1rCr5lHdyQBBRVI070KkqXaISG7opd0JxiVdxe1CUSZxk9hKwnC+gx7s5PlLJAinsRY6petyOZ2dWEeerSBxbjn35Q6oIZ0ayT0fX22qGCEpWVMIehz2Hb5ghseahvVWBwVofmiS\/SBa7wYNJFQZYwCjOID\/lRu+SA7RGMhFe3WhZexm5+FMpYx18XpADzyGt5O4LvFiiEW8SdN36fkAK2ao7IccuscUL8YryvrDP8CiU80j4ib+gxZveC1isDGNFJxofDC6oW7fj2nOTSJsXtBphe\/VetYz6DIPzrr6J2PKbzFBJE4ejxaKwNpA6+pdkPw1kwm7NAZqN\/MWBF60viyltcnrvgjTf3iZWzLLr+gyz5sQXIQY4IZGKZgRF4fdVfn6G6qJ0R50cP6nbi55HPG5YF5BZ007s23HNZxzMuIOiYCCf4gxcy2eaAyOUYE9eloy6KYBRWat\/xcXdrLoDvnCPsVrGLC1GwMzed9m2cNO6VAQDlSpuZtnLg\/IpgdFdICq6I9Cwu7jTBsbdkcgPt6up9EUw1VY92cE2tQ3ueCwkjyzXPL1ucZoAEuDzu53WxX6y6KtyenB12mpEJQPZrPNl4yZg7MCprG8IjLWqAz+hbrb3Z\/ZQuUFKKo3R29qRJ\/uddC+rPM0NuN4zSHOULw+kt6HrIjZb\/czavxQjvMq2By2CdvHsX\/E+oFBlTPEUPTpZ1D0GlpQeVad242DgkJ1VGxs94gpa5KCl+w0CEM\/7sXQUPtOLulKNdVjvbP9FSeyEirHwVNThGcf3hsEygJgFa8HUQkA7gCSZlCMdFLj\/e2H7HvjNGR94kUipBusPsLDU45CpCG8v23\/elCavyrtlm\/arhS4dPCPh72a1VZysDDGnc700L6mK7ItORB7NvKFGSVae9pmWvNXC2gpyXYb3+aS60+VXEB62uptadZLz7AkOCuLfjAH5wtgafXBE63aV2nU2Yw9Bm6oXF2idecy\/UMI3ekCeKBFgLABrUIG34rSD0+KM6SF\/PeVkE3cIs5bgTjsnMBgss0Bfbs1nJNdZiJBgbMD1k9vho68seywlUfAp\/8X5HChGC6p8mbd+2a4b8AGWK13bw1P+ZUfACR3i0FwoQvAckvYARSN2VZq2+n3jXT9ZpoWLYxidhRtKod9vePebBZSoQcszuAYI6vNf88iiR5+m1aXRI2PIdBLynSe1nNwKFqe88ad7F71s4+O7Krb\/2qdd+VtrTPwKw6\/9Qi3HQEyOZ7vIib2V0\/+qA8nj\/5n4XC0Q16d69KTkSxnrWUmssIhfaLjNqhZDMdKPuOjsHsn+QpfySpyiN+rLtdkGU\/SbjoSlpqhK0kBCSZJ3z3TZj0cp0d9HnwfSfR1Gdp20mnFYfT95HzCE2WF7bK2WhuA\/xkCYNiwzCE8KlPZLxamN91Z1cKNbxRpoYR1hI9MRL3tVJon9G0G3iJK40ac9pwUecDTThaTmat+Gf7nfoozSrfsWAxNMJ2Vqk631yhz8j8b4dG8rr0fa8T3R4UCQb+ZhOYPJzTbE23M32XKZn7n1xFbX7rrhGsPCZIwKq+oMbdbZzuI7cH094ewVBDgfMKTt+l9Tv9sZN5BOAM2vSfz1WwMq\/op5qeTRBG\/uIALtffq0GxwBT4o5BEyFQGqkrumtaJnnklZYRlB1AONI2TdR2MMjXfmNfAv11IcpV0Tz+8y2DwtRnXqc94o5qZbqpnucUUV6\/2iqxj0WUU4AGIcy+0VMQ5vIbVMjHTR6MwnF3mWZ\/FqybwkNHhdyoa9DrwWBH03G2m3MNW\/qCyCULcA14tzgbMIppMuyzmp9EO1iz6VZ0hk\/SQS8BQWyFiWqRk7LV9+sTOIILHj0TajXlLWFeQ2H5d+yH0guBdbEgdwcAI7LecDMbAD4mEpBJNhg+9RRiCjnc01ZZ1xxgaFcoqy2pLyigSMg3sjfIydaFdprVizft164hep\/Rl\/\/NjtStlJI59m\/50BKIbekyq72HO3j8W\/alcSew9bLyJPKrO0roHq86Ev4HprT24Y6ydMm23zSWqryi8dYFRmp8pPqAoF848rEE2j1dc9AVBuQtlESyNfc1dKgK1zv0EGjs+ZHa4qle2OtckTsaS6\/9KWWpF1Z35dAvNdkj+KU\/q6FWxgCP2tHzdxvMnvkavIY227x2TqsPliE6oOFMbae9kdR\/VFU9a6NUVM70p6pqloxZAH5siYWkV43Zdd44KgQ7Ptreqy80FcqO543\/FzBl8Cam2SqnzzZccjDrQ29ecG+apxQ0JcHijKbachM1N1JhxtW8xFxSA+0RgnAk622piiJGh2sgjwz4DPK\/SNAmloLV2kG90BxDPMM1LIJVp6m2cUJfy6J22Whkfuw9cXjZggCf4LV9jSKVqiKe9O8SO3vDDXPHILZ+hKFrY7\/JMC660AeJP5BXdRt7LQGKb7xwsveoqlQqF4Txgi98w4+3nTRJeB3wYNef5Xc2o1pahdYJP+J9ZgTCRT0GSQPqtq7y1pGYFhMvCTZZidMe7PuqJvqqGQ\/AWbz5adeqf7LJKzjJrJYav6ym73Cnx1CTGazFDpvmaneQ2IRHSkE5XaL1FWIvS6dOF6QLu8z0940ckcVfZLgbGqZgFbDig8lJVTu2hH5\/0mLe3BQ0l7kN6F7lT83fwyDWWndEJK\/pnT+nPPmTf5KveM3raoz0y5TDy\/USVsoqdXkPz4YIi0+cRaQGhyQx7DG2wu26OMyCDCb2AnjJuedZEM1NeSSqjvhhb+IUzibNnpt8FEklNsPsoP72GOzC34Ys6hLTd5NbmsSoVmNs8vshELgVYBSXX4yZ990PWRvJYb314BHq8ddUDHAWdxQpKeX3DNngxpMqzJeSLstNcnU792OV7ZRuCBqCrXyGlmIojcUieIXnAJ\/0iolK6AHESeF7kGS9lMWUdxy9io2OL3hLqFGvm6Lt0g\/dBltFoKiEoVcM2UFjbIy3WmpxJUiVjb23HfDj3BBggre+Pa1w5RlSRw1FWPs0wn9ZojpjnWWjnHb7AniDVRjrLeQ79CdCghUs77pjXXaZ67FnLYOo23\/AAUwi9Sxhi\/duN3svG2HVjxQNoHYkV5FSRhgowsU5vOr2DbuTPR1CCO934lhpFFbqRf5R7XT1fH\/j9Vm5rrc5PIMz7VqRmAQn5cVHMoJ3r15qdAL1KojeeaIW5O3XwRai\/dcc\/Xnbf0B1Fz3Tw\/d6N6TrzvbWbptxD0HzuL1pTSRXYft\/rJ7Ve1JtDmFidoEymsKbS64qqkL2MPYwqv6uuJEQ0X8o3CXDCct5vlOL1IMrzRU+k4aohby33VOOAkz9EYwX2ikcaAV7LkSTJs4jw+xNm9xycqA3Aj1u\/8ZSPAwPHMz8M7i8APCD4NooHwMr+X5caBuzxaNBIaszdWfMwaBwaFIIq3Q==","iv":"785c3e1bfa670fc42b0e476e281a1332","s":"7bc1f23277bda8c5"}
Share your thoughts. Click here