Internet
April 23, 2013
By Staff reports
Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”
Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.
{"ct":"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","iv":"81bc4874ff4607cc784464527b2538e2","s":"3ffa77a584e6d60a"}
Share your thoughts. Click here