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Feb. 26, 2026
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Marketing

WeChat cannot be overlooked by luxury brands in China

March 5, 2021

Luxury brands rely on WeChat to reach billions of users in China. Image credit: Fashionbi/WeChat

 

By Sarah Ramirez

Mobile application WeChat is still the bellwether for luxury brands looking to improve their omnichannel marketing to better reach affluent consumers in China.

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  4. IHG introduces Regent Spa concept
  5. Belmond partners with fashion designer Thebe Magugu
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Rolls-Royce drops in at Oberoi Concours d’Elegance
IHG introduces Regent Spa concept
Capri Holdings fills CFO, COO role