Marketing
March 5, 2021
Luxury brands rely on WeChat to reach billions of users in China. Image credit: Fashionbi/WeChat
By Sarah Ramirez
Mobile application WeChat is still the bellwether for luxury brands looking to improve their omnichannel marketing to better reach affluent consumers in China.
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","iv":"035852e26f376888745ac37657d7c9c1","s":"8d1cbae71e541cb4"}
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