Marketing
March 5, 2021
Luxury brands rely on WeChat to reach billions of users in China. Image credit: Fashionbi/WeChat
By Sarah Ramirez
Mobile application WeChat is still the bellwether for luxury brands looking to improve their omnichannel marketing to better reach affluent consumers in China.
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","iv":"ef6c28370237991e71e0800dc9b1a398","s":"aab57549b94481d7"}
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