Marketing
March 5, 2021
Luxury brands rely on WeChat to reach billions of users in China. Image credit: Fashionbi/WeChat
By Sarah Ramirez
Mobile application WeChat is still the bellwether for luxury brands looking to improve their omnichannel marketing to better reach affluent consumers in China.
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","iv":"79dc6142b2c6643b764555c130fd3d29","s":"fff2e4215abe0aa3"}
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