Marketing
March 5, 2021
Luxury brands rely on WeChat to reach billions of users in China. Image credit: Fashionbi/WeChat
By Sarah Ramirez
Mobile application WeChat is still the bellwether for luxury brands looking to improve their omnichannel marketing to better reach affluent consumers in China.
{"ct":"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","iv":"6d3caecfd5c4d53a25e21bdb8a53de9d","s":"1eb0f324dd93df69"}
Share your thoughts. Click here