Marketing
March 5, 2021
Luxury brands rely on WeChat to reach billions of users in China. Image credit: Fashionbi/WeChat
By Sarah Ramirez
Mobile application WeChat is still the bellwether for luxury brands looking to improve their omnichannel marketing to better reach affluent consumers in China.
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","iv":"ee506ab9483c965b6a9e1be48adf40d5","s":"cbf8313149054222"}
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