Marketing
March 5, 2021
Luxury brands rely on WeChat to reach billions of users in China. Image credit: Fashionbi/WeChat
By Sarah Ramirez
Mobile application WeChat is still the bellwether for luxury brands looking to improve their omnichannel marketing to better reach affluent consumers in China.
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","iv":"381fcb897fdf037daa8cb98828191622","s":"b8b5fc203390180f"}
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