Marketing
March 5, 2021
Luxury brands rely on WeChat to reach billions of users in China. Image credit: Fashionbi/WeChat
By Sarah Ramirez
Mobile application WeChat is still the bellwether for luxury brands looking to improve their omnichannel marketing to better reach affluent consumers in China.
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","iv":"18ca5cb6f97d4932fa173fffceed65e4","s":"38f4ef6c8bccdfd5"}
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