Marketing
March 5, 2021
Luxury brands rely on WeChat to reach billions of users in China. Image credit: Fashionbi/WeChat
By Sarah Ramirez
Mobile application WeChat is still the bellwether for luxury brands looking to improve their omnichannel marketing to better reach affluent consumers in China.
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","iv":"7d7cf561c1e7cb0226c7091b8dc4ddf9","s":"4446e4b24a372d90"}
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