Marketing
March 5, 2021
Luxury brands rely on WeChat to reach billions of users in China. Image credit: Fashionbi/WeChat
By Sarah Ramirez
Mobile application WeChat is still the bellwether for luxury brands looking to improve their omnichannel marketing to better reach affluent consumers in China.
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","iv":"9daa6f3d563c58f3baef806f2383826b","s":"f617090514692156"}
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