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Marketing

Weibo to launch new interest-driven social app

June 30, 2022

Weibo’s new app Planet could challenge short-video giant Douyin. It could also land it in hot water for promoting celebrity culture. What should brands do? Image credit: App Store Weibo’s new app Planet could challenge short-video giant Douyin. It could also land it in hot water for promoting celebrity culture. What should brands do? Image credit: App Store

 

By Adina-Laura Achim

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