Marketing
June 30, 2022
Weibo’s new app Planet could challenge short-video giant Douyin. It could also land it in hot water for promoting celebrity culture. What should brands do? Image credit: App Store
{"ct":"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","iv":"7d5ec1fb99dd28ef51ceeed8f48476a9","s":"ca04a0438b3b883f"}
Share your thoughts. Click here