Marketing
June 30, 2022
Weibo’s new app Planet could challenge short-video giant Douyin. It could also land it in hot water for promoting celebrity culture. What should brands do? Image credit: App Store
{"ct":"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","iv":"d3582d197a3d2a2f5ac5afb0714d3d32","s":"401d0f713bfdc07f"}
Share your thoughts. Click here