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April 25, 2024
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Internet

Why video is the DNA of online marketing

February 25, 2011

Hugo Boss uses the power of video on its Web site

 

By Rachel Lamb

Luxury brands must incorporate video into their online marketing, using it on their Web sites, blogs and social media pages to entice consumers with visually appealing rich-media content.

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  1. Kering rocked by 11pc sales dip in Q1
  2. Kendall Jenner, Bad Bunny star in latest chapter of Gucci Valigeria
  3. Chanel v. What Goes Around Comes Around: Will luxury resellers change course?
  4. Chanel improves digital brand experience with mobile site
  5. Ginori 1735 applies pastel twists to tableware staples
  6. Iris Law stars in Versace’s Dylan Purple fragrance campaign
  7. In Louis Vuitton’s blue checkerboard battle, EU court rules design has not acquired trademark distinctiveness
  8. Silversea to launch postgrad program with Les Roches
  9. Glenmorangie supports female distillers with OurWhisky Foundation
  10. Porsche named official electric vehicle of 2024 Met Gala
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