Fine jewelry designer Wendy Brandes drives sales and traffic to its ecommerce Web site via social media.
The company's latest marketing initiative is the incorporation of amateur photography of readers wearing the brands’ jewelry on its Web site.
{"ct":"xhZrITYlj9v8nlf4IVBn791ISOtsmlu4Wi+qaow7qtlGuXQlyfI+3JFCNzGaaKYxRKsnMiLUAIgWDRKhyXR5Kpj4nB7u1jU\/wgSBQp+KEcC6Xiua63j8sod32sQIpwGVfyUhIYjQKQcHQT9RCCy5e4tVFvPyCIxPWZ+GDTpwWrF5mtr2buKBsfXBvMRij5Xlg+emPoBAYRHQz7BfuyfHdS2kkGgkzhN3VXYsWCaON9NPbVnxGUTDPPo7rYtisXb1VBCABgDlS6ep6Am54Doz6BN3x0hH+uHXSVLVC\/rGx+k1u41qdRhWvdAtS5XyhERuPrU89hZZ0BpD3UhqB9\/GoFnjH4\/nLBXB3Q99CY9LAVYkqTS6hFhLvE4Ev2q\/UgNTfbsjC4JHQAl0XTYlLecitKm463AF1d1LNopyz0TGnJ5pdR0se+ORaCKN3ZmyVdZwNmaWiAsg2ATUNmbMRPlvHlB4QifZKeQTFbUOe2RbezRkoSfi7zD0NamDlkDRubE4J0sUIVzDZpoAYCHvcMNUi+Sa3UbvcxMFPod71kYUeVNRG54fVTvPNBBUYbUhelrwKQm4kzFei+eCf4j918+Bz3w\/ugztLsIgJ2VFzHFMbFBW4WraGPs\/vvRjWZvKG4LwuFSzuredDxuS4681eVxmCRC\/+jzel5+Ye2jfzl95dSGTBeVHj+\/APOr7oeOgdD9jFPTnM2aoDoxALzMLz\/UkmZwW9x6KhWtR4GgGIJKXY4zHLIHcT\/y4DTQQ3OTRf77wDE7l7RvUKnAj9q5KcoV\/tCC3btJ6Q6V02diskJ3MZwt1wJQb7rvgYAhiGvP42dGkoZs5p1uQbIrcq5cBq9M03\/AgUOpgA60HGgxHqOY1OyDgsfJUjntaEh1ZJNIKiVXj\/v4B1AjEatxQfiwle5jSXYxSrbkr+9Go4ZyjI9N2g5M5FZvHXP6ayz7PH5rcaYKVJm01nw7JEKycdWd30Rwvy1b6dpnM5p78ZT1pFLP7hBBlbcO4MJkEGUDUFVN2Fh\/fYVzLz5nc6bdM4LQsCiEc9ZwIcOEF7cw9gWZgQFBitF5hmlElPwdnzoZTK5Sl2Nh7zd9XtKczZaqsffauT+gpiwx6QTl6BmN9wPF4Bds+JGngzBSNHbNUT9MpIQXcjLY7AXsUp+5JESMNvkCOvBFFXWSHVZq5srYwgIvf+ZNffPRdk+78Sw+w3t2aCTEcaU8UXq3FdZlT+XjacYG1lL5+IbmFtYpUEUich+SWNJOcl8qonsXD412wGa7pAnCp0R3U+wnur\/Oj\/4hHztZOdSMSV4MIBKsskLkaZd5dRA7mjNo2g6drZAZo8kT\/kENziLdC\/nWdYA8q6WosipniWka3KuRC38N3VMygaZKJg48sZFXSpZZrzkguy1WOeZVHSdAZBMwBDDyV3eyMw9Hyg+JssEgtFcDZjyUS1p5LnVz1oFHIZsBxmGd8p+eWczajEDM8I2A48iiVgTrzPhbzXo34oB9pR+LYq\/\/P+f43P2yeP1nsXHGiu7r\/v1ZuWLS+XP+5aefhkLzAAD4pUiDGBjUJVdZIjt3+KBYOYrFff7A6KILI1iKj2OkEhG+hX9P6ehgQpgapzIcHxKfzL1FkP9bcU01OH5UOY4tTZ6GPQjpVKpL0moZ4CFU\/OLb487i2ZPorFIokDwzLIASNMfKcllXZljlw7\/BrRwWDddmlxnSINH8IGoahV3WaBBO27yrwinBm4SfOKWlYD\/FS\/VSxsqLgnC4wAB\/Me\/fkwcyTiNHUfjBAhKbdnYs5NdmjtKfVO+5gyGWT5d88ai5d66o+mx+Q6Zs793P2nt9MtyQLHGHSoaNcpBhcfHtNq0hKlbjTRRQjR6yk3hu+8uiqODW0krEukbJDHXP+7L+IkGc3gaN2nrkbSsg6pQUagHpG79wu9++vjdUWlxsgVZc89WdG26OkJysm2AY\/1eW9A1H7WxRF+fdFeoLN57uo8kImcOAaRYiAW2TDLfzw8oZkPIqrHjIr5dbqtGeTPSHb2P+345sisLuKvok3cvYiMPyiaMe1gzgWxNBUSzFCW9Ht\/AEGPaU7g4YuR+1L9C+YV6W+ujzQsuZJxLdhOluPmKDZV6QSZIHj10s0BXJX6DRl3WW2hFaVZJI\/xPEKNbXESdta1dab9+MEroN3j9iduyYIlkHYT1M1Uo\/ZeEZa3pH\/p4cz8zxj8sJJt+cbGPOKcWokw+hAHHivWi90NHJRUF\/iwk0GIWBcQCuHTCOnvujE6FimokD\/8ICE8WWUyI8t8t+sLFN3GOH25GXIvTdWcopcDV3GeuA5dCyEwwselek7q3W0Gkl2cIPkDOJsCDBCF3bvfgYFW6omt6ZYa7cvipknaJFICseU7JJTiHc8DHqBNOHA2T1bzwoVZcJhirvJh0ok4xxGvR2zvLwC2TNmuxP1rT0AE2bWhm5XnmurwwwFp9BkEuzRqKnpqfvmfReO0Sqsgzxw8XbikpRqKqgGzDG0LtSPVgwL0IpZtWbnhX2Ywde9kQnGQ+MhYbb4ksb\/dX2Vtj9ORZUO0s0OhOwlGAK8jNICMXsvrhZFKRNFvyB4e3TQWuG+duKgVUrKdfz0rH\/b8tMu+GD7yc+t+k\/exqh2sKwnEp8LvF8giX+C2pjP8Rc5Q00QXuIeEIncbu6jRghvR4mXWQQZxjvT88yMjWZTdY7Acb41aK10jlGCnweqKhiYMIAd8KNQqB2IK6p8GosDdnKoUxz+1+I286qEvwAPVDmsQTEgdGrdHXJIVxMBn+KIUWLMoR4JxBGY\/m1hp96P0RWoAnscSEmidGlpcv4SGLtMwzOyII8NS0D9iK15SmWcBoLB1uRt7sw+ttCdX+xxJ0HHV8CEQ1axeX0VIG739N6HDzbzJW8gGFfUHfD8gYhMo25ciS488O1NHfQsEiBKTrsdQHGW7GyA0FdqnVcRvQUmi9lDM5FCvdlksT\/bjLK6G9jev5GmbiE\/57E+2qg8EjFu4rD+JSDIy23TtGbwTMGegYjVLQPOBWwv0wwwRyWvlogKYN4k\/\/GlqfvM5BnpQdjyKtHKpl6+rm4QeWODUU1ERLLxyXvfmSD6duTxxp+sIho5I0kuJ\/baKqVbkcr51Gi028cC+V52cdVoOJOc\/PSIQrb6ZU0ww2Pk5lvrrPA\/2TzctOAfAkFrypAX4He4flq\/d+v0RIL2\/KJwDmIU3xdqKjvzkqurO4yOgJ7YYma7dYzweGFpMXLD7iUkc69kKE0ftLSDJCL93hMQqEfUkjmpbekwdikgrWdcOaoQ8LpKfVurTxfjNILg\/9ucjseMi6TKvQD30UYLBgKhm+QZeK2d0QA1vt0gz7OrDQKpB+5ebcRkK38yCw4sxVI7B5gTh4pGgYcB7hTPpOgfDtHpILD2ly2NvpqqaffycqOauXwjCcNuPiIbl\/36NxgjPg5+3Yl2DyJffX6b9WvsnOMFBqQDVDtTZwgfxt2zAeiQLEB3wehHFZAp0jH91Yza8yrxh9v8ZnniWiYJkvhXB8NWGaGZMlvLrBgaM2auatf0DM4m4MG+VBu+MYAiIUspZzqWihdxg5TJ8seZgMdCJl3D6oBGCU\/TM0BDhex3ZaL79F4oJWu8VzM9BVyEpzfu+Bqpu984S0nMQgyAo6G+L3II7RdQH6YCidewRxJF+lQ0lp3NYi+BLtF\/8kt8t5KxSMpIg6Yokgqt1Gp5KEqL4WCK9QSHE+k7iNyS75vgi+607G\/deo6Hp7NK8p2eGJivgHQEk5vXXqq1QiltNqywXvdoMJA\/22P\/bjRgYWxWK1u05+IrpLON+ghYZ\/uUTdZF4VNdTeHxfdiJzUVNSIS\/+HmaWsJ6LBvKibvw+uy6ie9feGl0XKjUCrFjIq7S+kxdle1lebpCVglj423E5EFOQmX5hBUYfK3RXTw76TdbhGF1W0glxZtW0j691uBXMtxpz10mAwTr1z2+vesTGtLqZMYlHzkIKOhRmCYw3MoXHg0rIv4Bdt9UBzbtLj+H14np84nLFZxRh+YgOTD+iFO1rTSTiuOaBL1pyJoyJsbwYu20SGHuCsNHoqoG8T+Ge6GQakS9CWST6UVLNqOnjisPgwXC9RwS4NehCjQ9up+p\/5wPb9PDmtuEw2KU2XvzChzLlZFhxS\/Wnii5kKPH+2uQtljJLFxN4xBuhZ07PhumS8Pnq5UmLCTMazyucFjlIDNrgg6zy5ZPfdN22o\/XbUDB\/hu1bmUuuUoy4Dt6\/HiriZHnI87mHI2CgfXWNhRJnAqybpFA79Y9vs1TGsl0nfQsep9xljm3ciRjuQNuc9unAbbbXe1P+TsKH0dS4Hwhv6Kr\/0NUyCjEB436qe2GMGCeX3sG7aCG0gvvKYwg\/jPNeQL8LPgaRkUhzqKAIfKoi40vUNQNmQT\/sYG\/TGprCmqVwGtESC4TU6PW3yhogipVI3MMzLl\/\/Yp1LmmoG4OJnLdukTOb1NhVL1gjBA\/BqOMYKWqLAhSPyDDNbsxgWoIG7zTYL8aka8RvX3W+RIpvCtTibrPbiC4QpZSX3dqQajfh9gCdIxntEui+t9EAtFxm\/RM55V+lZm8iGHeALxoSpJHvMZy9fLRUIV1tEtlelrL9RGtC0Q7zTUW4yh7Zp\/JjGslXwhQ7EOAa+9iK+IGlIR6zqTr5n6lxFbHXKkcz1Ngzzbr+hqmWB3PlGPyLgtedZ1cnyY7qPoJ5jbhE8YQ\/6lnHNhPhwVo9g4jI+FEPmD\/31nyTiOqr3uEV88Py0GdWnBLrfacAYVbtIIWNwekz6HkLbqFpyivaHu12LgQVAb7K58tRoy+tOGB137a3juhePsYT9VgG4prINYxGZNpJCyy6idZeYeKFynBAw0UtC+\/Wnd7NaZzb5vO0BdXEI\/dLX6NMPVm\/DeTuHWqs+t+ND8hEQDC9Ylo+zTYZI6DEvu4zhHhFM7U+00Jk4OzRo+lS8rIw8Mte\/Y1YpepQQwrlB07YcpF4srMTE\/gL2AVVrVNirvnuiyE\/S+I8Tw6UAlqq9w\/4RKGbYHjdgfyXnO95oMJRNC9PtuEJWjRN7aHsExgLz3ZzUiyAFuq9mmmdY5aRtNUTRbcRVXPr82iBi\/SM7fkFUDIzLqzWTH6ud8z3meYuxZqJOqL1GnOKYv27XC4lBkf2\/sHdQRCv13qbmf\/O0yvWhwRPVZ1I8lYa2k3lKsRvqN9JKNd50ihb\/JptqrsdvwxhC804Cf295TMyd3+2z0aV5wTEPau9AsBY0hfuRwaTexuTXoTo9z9wrXaah\/wNwOPu66STrevC5s0jSV34NPVpW\/i56hO+JD6a5K83a37m9rCdxtTzj\/7JDWUoZEjiDEQVVCbPBwBFB3gJ9MPHlFGPMK1In76vgZLLlG8AUJBxylS+t5Uq1UEOnE4sOZ2w17DYpGW3UT3Sd7arKB3S3769nI0FmtRz475EtUiQKDPR5CqZWTMAqZkcw8hinHyfbAiwjj8w28FWfA9gOyzYFhRftwnr\/dIJ0HTFeNPYe2+zGO+lBxQzvj+hX92FgkmHuHtd5PzNmfynoGWsjzkcVr3Sa85ARQn62X5\/Xd0FjDg0zbv5pUIOmtuFMcvrL\/DNJR8eSKmQ3At3BBcqVQC1Glj5JayfoNjk1\/Rr3cE1PXW0tBxcfW+aZQ63\/BrEOD5DVe20TbQUTVMn9I9Hk2cgypWpsFhKCedQeqI1904XP0xFYNOx4l3D8zQdfRpnOxbBKsqfnLodeMq\/rHak2Z7nSmcM1iftYaXLFmyjhkXguLlzbAWe5hNBUo08pfB4ioh6cZWZtcq\/5V7h7ORr+\/PoDQdanPeavjHXrEt5cHtSJQHj8HgRtlVyToSrOZTgCoACizJpApUUmZfQGSYXDOo9M+oi1hjf9TKsLoBN6rPXblX\/Y2UdHkKCJx2jerwtFEpRIJ2RvFNv5utAsJBNrE35eQ\/JH0aIh6xUWdOASsBXj70cr5ssPat0UXOtxNXlw\/PmCidpaqRABZZyVSr44hqfVkkJxwfmaoGd3CQ83vtuP9iqtZb4A1qx40mIbNaNIknE5HAMNW+CbkTvys\/jChJVbdNgka6rAlWYKoX9fRVbrkmSPuXwaHqnaWmZJVe\/Hy8cZjwSD\/OL+sw2G5ZifuBkCeypY1WJ3y5bRUmwknIdldizMbAj5VVre33wSmcqoTn1N4q\/N9w1VXnfTIkE4J0CuU24DgnyNYhEcKoL4zFynr6DjFBrpVlBiZiFNP2\/A2ZsALlIMghnn0cZILmw6n3goqAOXnTpESQmPRqo3SWIQqTGdtw9LyLnOSRVxOpnLSDptxGAtvpczyBeRBr5ELlJE0oznu\/58Q8lJbHJFERgCWIcv1BoLt8qX7QIYVKDn2Uux4fB4eIq\/\/+3XaTbkuPcN8it+jtOQC7pHgqqu8sMjUBXkZEiAOifeMWUK53i2WGoSyYbo1lw3kPdUe27mj2KXh9pqtoqggc5q5HtLfjwdqS+grDFfiyBuoAi5TdAO\/czxwTxz5DW3UTcChAbuQM6UQn000Q\/f6gIQ8r7L6uvhZnKn9i2Usa6GaeiaTwWl3IwNBGa8qQLd5yyBkn6YAjdccRs4lDFsvtgO5ZeW53gxcsFsOF1EE\/cnzo7Z9+FBJSbDfE8DAELG3brnGO4ykn2xRcxXpAkx2wdDPfEJoyCFxZeAgDvJwtB4G5AHusZlhY+iGbAIGRPXoo\/Es97nGFC8lUYuE4z9cOk2S8y54O6buI4lQGhBZ+rwFd3GJgrSRzm+Kso8vVuViLq3jFR0AYmrh900LrZJxWkCIAIRThbA39Me3idm4wLR5DP41ZU7\/WH+VOXu+I7TColhMsMxg743v7Evow24b4RsU+ym4UR+JMbDeqBZ5IhHRiN6DAf8IAfo6ROb1Cw04GcoS0UyWMmVYEcarKonhVb8QiN7VUc4UqQaIxy3+1UwR8pObmXi55BtnlWVqS30Nzsxzh\/fonW3qdPWx1QqXGxJC75U\/WvmL4c+uOQpUifs4Zq1N9B6IR7B3ZlqRUSuLIBWFqqjOGoCLkSRtCFtYI3JeNvL987ezlaVgd0jnV\/4skaB6N8ApUDRRUVTnc\/TrhX\/TGZSt8CEeNNdbWFWyhejzvh7I5NhJx7xYW5fEeibEIBz6wyi\/+tN1eW8a4OaXgJM85iSPZ1U5GSGFyFHXxQhUnqrRSReQJdjmbRvKHkECDzHWeFiSPhs4ZkrF\/Tb7z7vXjSQ15D30CjbPlRwRdijwuln9rZPtwADi\/UAnTq9mz5Hx7Zov7X3tGKGIb6zeV7dul8EEt335aUAtZg5bssSCWcHv\/Vr1akOnSWcoKFSjru","iv":"218d8f8d1289f6656d57514464f0685f","s":"00fa75dcfb957b4b"}