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Dec. 18, 2025
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Apparel and accessories

What brands can learn from Bottega Veneta’s reinvention

March 23, 2021

In 2008, Bottega Veneta saw the writing on the wall and made changes to appeal to millennial and Gen Z shoppers. Did it work? Image courtesy of Bottega Veneta/Tyrone Lebon In 2008, Bottega Veneta saw the writing on the wall and made changes to appeal to millennial and Gen Z shoppers. Did it work? Image courtesy of Bottega Veneta/Tyrone Lebon

 

By Daniel Langer

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  2. Dior builds five-story statement flagship in Beijing
  3. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  4. Louis Vuitton shares names of final Watch Prize contestants, jury members
  5. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  6. US luxury car market expected to double in next decade: BCG
  7. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  8. Matches plots second act under new ownership
  9. Coty earns ‘A’ score from CDP
  10. Kering loops France’s Ardian into Fifth Avenue investment
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