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April 10, 2026
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Fragrance and personal care

What brands need to know about China’s patriotic perfume boom

July 26, 2021

Young Chinese aren’t just looking for novelty perfumes; they also crave scents and imagery that evoke a sense of their Chinese identities. Image credit: Young Beast's Weibo Young Chinese aren’t just looking for novelty perfumes; they also crave scents and imagery that evoke a sense of their Chinese identities. Image credit: Young Beast's Weibo

 

By Jiaqi Luo

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  1. Louis Vuitton announces Regeneration 2030
  2. Launching Radar, Triple S.2, Balenciaga releases ode to ritual
  3. Cartier, The King’s Foundation create fellowship for fine watchmakers
  4. Mandarin Oriental refreshes The Landmark, Hong Kong
  5. De Beers supports Desert Diamonds with bridal addition
  6. 62pc of HNWIs now worried about geopolitical instability related to Iran war: Altiant
  7. American Express cardmember spend up 25pc with improved customer experience
  8. The 1916 Company sets up shop on Manhattan Beach
  9. Global deliveries take 15pc hit at Porsche in Q1
  10. Gigi Hadid fronts new leather goods campaign from Miu Miu
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