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April 12, 2026
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Fragrance and personal care

What brands need to know about China’s patriotic perfume boom

July 26, 2021

Young Chinese aren’t just looking for novelty perfumes; they also crave scents and imagery that evoke a sense of their Chinese identities. Image credit: Young Beast's Weibo Young Chinese aren’t just looking for novelty perfumes; they also crave scents and imagery that evoke a sense of their Chinese identities. Image credit: Young Beast's Weibo

 

By Jiaqi Luo

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  1. Bentley reveals festive commission in witty Christmas campaign
  2. Mandarin Oriental refreshes The Landmark, Hong Kong
  3. Air France unveils Le Bon Marché pop-up for holiday shoppers
  4. 62pc of HNWIs now worried about geopolitical instability related to Iran war: Altiant
  5. YSL Beauty refreshes US ambassador roster
  6. The RealReal combats AI fakes in ‘I Am Real’
  7. Louis Vuitton highlights personal stories in Speedy P9 campaign
  8. Phillips forms exclusive partnership with luxury insurance platform Wondercare
  9. IWC supports global marathon to prompt thoughtful water consumption
  10. Subscribe now: $12 for 12 weeks
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