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Sep. 25, 2021
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Marketing

TikTok serves more engaging, relevant ads than other platforms

July 26, 2021

Louis Vuitton has more than 1.1 million followers on TikTok

 

By Sarah Ramirez

Ads on short-form video sharing platform TikTok outperform those on other channels, underscoring that the mobile app is a valuable resource for luxury brands looking to reach younger consumers.

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  1. Heightened interest in skincare will last: Bazaarvoice
  2. Audi offers vision of progress in Janelle Monáe campaign
  3. Beauty brands pursue personalization through modern tech
  4. Louis XIII gets a taste of gamification with immersive experience
  5. Dior reinvigorates Miss Dior with latest floral romance
  6. Chanel inspires natural beauty with ‘effortless’ campaign
  7. With Kris Wu and other idols tainted, what is luxury’s next China strategy?
  8. Day’s wrap: Kering, LVMH, L’Oréal, Loewe and The Macallan
  9. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  10. Kering says farewell to fur
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