Legal/privacy
April 15, 2013
By Tricia Carr
Richemont-owned Cartier’s recent win with a trademark infringement lawsuit against China-based companies indicates that luxury marketers should not ignore threats to brand equity in the country and send a message to counterfeiters.
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OQ0nVb4Tgxw5tkGP19lKOZTQTv5ANo4qc7qJk1Y5cazoLpkVuNvqdE8ZYJvI7qWsMe1QyoJIoAGRiDdGKXJTVIUqqh4385E32jBdGGNEJo28kEgVDZfZ9FpGxhC8HQ+k+nWskspFOjcCVzRllUoV\/LrkXO3CDyKCRuf+tqX4pTFTeK4dzwZzMb6MwZ8v00Xl12x73\/y2hr2K+pJQ4T7Gom+ofzOP+hnrDznyLmJ8PyrR04LhrDF4BzdntJEjdjGZe89lP\/1ZvrNss4jWntR9BpmBHrlZKknoDYCQqvN6gIorjy4\/wqIYNaSrghwh5VZph0mkXU\/RG1ur1t51P0D6zdHN4OjFyhPj5rKIoj01BU\/3cx33H+cUAdFzFD44fcAys92cRCdPZOiOl+q\/76MgL8jJ5Li882\/hcjyi0ksCSi6um9xnqbRvLMmt+7gwysxtR3ftP0L8vfFou8Qd9Yzh2o+Gg6NI2n1wsRzEAt+IR9FefnT9ijRkjfTSueG3\/q23u43kl\/afjxK3thEt5\/Yq80tEjEIdBcZtvrk8JRue7W7l7rRsnz+XIrY1EzsBZvdSJYhn86itk3n3NQYdT3rnekg6OfSbG\/PTVOQER5eZMUfvXqFzau30hT0a2FQHjY2o4STpGBGhglVsxsQTYrYyOBhGurro\/0Af4Y9GJY4DpaBwPs3LMbKHih2oJO0UJNRlyFbtC1Yg4xnKJNskYVSiwtx8Tnga4nDMLcIQa8udIPfp0v7uftcR4qWEPFb86aMQtthpcqFLnQ3Yv5fmUYlPbz1vKqSIgYLihBGABFqWGUg75AgSN1qOS5mjQIdXzSl8Skcd4er4gUD2PgSVsGYML6OUJoLyh\/FcpO+YvMGOEV85VKsRC3t8m5DTW6fr0Xu0j\/8e1ydZQXCPcgZ+1TrlLnZxkNe5Emvm+oeulNKNRT3iRl2R07GxPBSamTU\/SzlzZJo9+vhYToxHPFVwaC6Eoe9NTPANqhVWksMZRPgIhw\/UcJzDeDzInLJ0fyIm+xHu1QRe\/bT3c4ANoSBm8ivbRmUI0AYQIsitBRS2WdXx9Lehis5Ikd0glgSZR4+oK2KwaUSbkm0hoLzF+yaRC6RIuKQKOCqFXKOW9KkdK2aI3\/MzcKDjC7fioVn1n6uAva7CRcbVS4UIjuH9gWB8WAH3qbPQ1oZ80OOMp6pYNPv2k+PLFZVjArRIb2pUtkO8gP+0Z6DJus\/8sv0uFoEnF15mDmWVGL9TjIwvlRwALs2rD+Vjsk+M8FfWamIZCEsRIZ5fibXh+YbH\/UwqYm\/wPGPFWfHwbh4foxcijtOQHPn6GUWR99Dscs3tS+e1atUSj2sKobD\/Cs4pbq4BJ3V+yRZRQw4nklMxlXbagejqIuprEmhC3\/mScu7jP5e9apcWgZSfhKrJcjz1eaCeb4sv+yfXCUQs9G+RXRmT6wY5JFYtphS\/rFfb71UTZ9Wtv4jPnCaiQIPd89EBr\/5xjgm8OddadhuLL5i0w1oLetPorHWSH6UMdly\/dBM6P33ncNmTbQJwzpjhhKldRBZ9Il1E5ccpoo9L02xr2K4Hu6pMVFQDywp6Dqg1LX2\/kSf8+ZBbfIx9uXtT7E3\/ZsMC34HFkIwZ+WlP4AOG5yQgBaTEBvdXHjDt45ImpcvdLmc8\/Ornu+Yrxx4552dew330l69AVgvy+KpBbs1yXhKkRg71GdyunM6o+onGkWl5PUEqi+cIY6yOGqOJMDPlHeL1IyKdGQLRv+EXG2itrwmKHxhGo2uxu7kDuumEz7W7C+v8stfAkH4Q9ey0j8ZCN8ddq1LNXatGheT8tFQLL46jh6Lw1ZRL7tTrVNS8inqeFevLZcD1x4ShqIVvMTDn9edOi5t2UGJiulkotIF+uuF8bWFae1iPEplHi1sqDvWsyV4fbad+kT0rrVO0Xp5v2sMlNwuLFS6OXXI9sbB6bgc9mFjh8+N\/4QB2op5fh4yRD77i51Pa0G+Dgz9kqJtMnRfj425HXjK8LWzbVwj21cVFiIVt4VSCsBC7LSkE4qfxKabGsChrfL7h+Cxmg3E7v0ofl5B5bvAFQlku4KI\/Gkc5dVpbVREaeXithEZiDoT0Ud\/sTVXk\/45RTOKOCQFPchss8Xo9shKDEzEc1PX47ZNxP8JHH7LuZEzyC2qWi5plIl3hMFltuJdGWUcW0+\/pxsK8RJc2EW9D3I1jfF8PPkpQQKEN6cBWc6TFmWW7Fw5h4ItxSUJ43ztsClL9G7Qx8g5+OkfrbKryVJlkFmwq9dinmg7TpKFs\/zief8P593xOxLY6XHTgXQJvLcjOMi2YmJWlNK08dbjyYsz8RsU0\/YQHaj89Q53GRtcwIdnW88tr1F48GoYP2sP6gyWtwQI9vX57MFZa4WRrp9gEDIbfUryH5cdldwXV1fiecxA+9\/\/GuLDW8nIcrhNBPK66CwuXdapk2RP3mHrRJCrxv2RB1Mnal99qIFEq75ftZ5MkFtcmAYbRV+m+42J7sifjS5TiZdhjypvRncoNLCWjiCEnnbpN\/6E2mVxi5BtYVzSo6BjHYkgR2d1gD5ZN5ZOh95ooC1EluVuhNaUe0ey1IZtrQ6eIgUHlgWtaoutkuq0H9vs1b0VNJ9s4tJna8F3d4sahtUNDfcTIfn7gyswr5i7g9qx1vG5cYPNqcZHTQNFXTIg7ZIFOMqwuYxPe7j9N8fDtN+qGnhPAZAHjNIdJA2kVXr16SS0tNk8LYfolCSr2HP4tb53t9i\/h\/2jEYW6f3ka85mFXuP7QpN3ZLobnaOkhnjuMFHm5DYgw6ke960nwrqsau6Uxk\/ROjChqJ63HWE3Ei3z4UnjMfi8us\/x4gv+CG+S1zJj6VJKU\/yA7z1UVeGN0+3y9+Va2KQzNFzNlBAyKHv+O6UUnydQEITidMPeWjsdCyBEpsVf32\/QaHaXcSCYus3uDwvDkc66KQLmIsbNAq5r7ItgbBFcWhdhuVbtltDLamO4nhBqiBIUtNEeV7ccJg0GGHUikOfvydIaqellaj1n9Da\/8fj3yUbgPMxK1rBSg6fI4\/\/g4nofiLX4J66t+p9O10bO3iMfrJIgN5C5CuKruyZfBhuUDQZ8X5Mi2g6Q29Bfvpjsy2OIqN069Q69S9XzPLMvSarL9ZpZLCi7\/Kgs16g8z7prI4DecNBPiLAEFyBuQKaBp8kXiCuEDNN+n7sXECOp2N40mqIHYIaYVS\/kJsdQlXi8MBvL1VfUh1ZJUaBeEdepF85GJ633os5rkQWUjXnAUdjqjtVfbpZs6Adjp3CDXsNRgjg5z2QD+zwGATiBbb8KDAhbXB34+MHkBMGpfLi07Pflt\/Ltqh8ZjD3zRJ2NMMtlPGVWyoDVWwBCP+Sd5zD4fn\/JUBbJ4PPGtg2uGnv2XPOUWkn92BoetcN9wNB9x7OVLxBU9J\/WEp9ClXPVkXb23I81\/xaMiFZsyoKnivQoEe3lQ3IfQRtXHWjqHrcQ9VdlIrN83fKUYRmWHQt0JUaYAIo9RtoowVUfVop4XiboVt5eJZkg\/GOrxD4dUubuZOrwlBOtIsPJJsWXKROLzC+IjLrwFav7Nf7PyMH+uXdL16hVn1LI7QmkVYPEkgZuf2okCA5yailgI5YKuBXFSIjyklnUU+uk\/gdhzcUwD971oU2oWjFNwuyADWJh7uE7jOCGEKxPz1Ymj1Ma2xPe+X2M\/rlkD2J9cC13ZweNd2hkyZQeH5mt9QYtpc+SE0yV54E3MRv0MBOGu8HaeMOoflG3tVju6QpvohwC41EXxCZRXz9DjVifEn4HJLZhZySHGPpKZzqjJyqpwieDWKRotyldxu84IMzosvoPd1f9Af8LmPUJUAKNohrqi","iv":"c8bba094a59f271697f8899359c40f9e","s":"9e11258b1c31925b"}
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