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Legal/privacy

What Cartier’s China-based trademark win means for luxury marketers

April 15, 2013

 

By Tricia Carr

Richemont-owned Cartier’s recent win with a trademark infringement lawsuit against China-based companies indicates that luxury marketers should not ignore threats to brand equity in the country and send a message to counterfeiters.

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  1. Day’s wrap: China, Bentley, Jet Linx, Rolls-Royce and marketing webinar
  2. Sustainability now part of luxury emphasis in home design
  3. Gucci is 2020 Luxury Marketer of the Year
  4. Moschino pushes ahead in China with help from Alibaba
  5. Localizing inventory key amid digital transformations: Capgemini
  6. Register now: Luxury FirstLook 2019 New York Jan. 16
  7. Claremont Rug Co.: Reinventing a luxury business in the midst of a pandemic
  8. Bentley returns to production and improves COVID-19 protocols
  9. Trade groups respond to US ban on Xinjiang cotton
  10. Day's wrap: US cotton ban, Gucci, LVMH, Lexus, Nordstrom and marketing webinar
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