Legal/privacy
April 15, 2013
By Tricia Carr
Richemont-owned Cartier’s recent win with a trademark infringement lawsuit against China-based companies indicates that luxury marketers should not ignore threats to brand equity in the country and send a message to counterfeiters.
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","iv":"e0a6cc0d1e37c1b74588bc9df0a9b37f","s":"8cbcdb64985a5ced"}
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