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Legal/privacy

What Cartier’s China-based trademark win means for luxury marketers

April 15, 2013

 

By Tricia Carr

Richemont-owned Cartier’s recent win with a trademark infringement lawsuit against China-based companies indicates that luxury marketers should not ignore threats to brand equity in the country and send a message to counterfeiters.

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  1. Black Tomato offers luxury travel without the long haul
  2. Day's wrap: Moncler, Ralph Lauren, Gucci, Omega and DFS
  3. Day's wrap: Fendi, Frette, TCS, BMW and Black Tomato
  4. Frette updates Boston boutique with lifestyle approach
  5. Gucci highlights Ace sneaker in ASMR art
  6. Subscribe now: Full access to 80,000+ articles, reports, videos and images
  7. Omega marks moon landing anniversary with watch launch
  8. Ralph Lauren's president of global brands steps down
  9. Alternative materials – Luxury Memo special report
  10. Moncler taps Will Smith for first fashion campaign
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