Legal/privacy
April 15, 2013
By Tricia Carr
Richemont-owned Cartier’s recent win with a trademark infringement lawsuit against China-based companies indicates that luxury marketers should not ignore threats to brand equity in the country and send a message to counterfeiters.
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","iv":"b2c548366ac0af5987d261568a8d4c12","s":"90ad3a3d7d0b2cbb"}
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