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Retail

What Farfetch’s branch into brand building means for luxury retail

August 12, 2019

Off-White is among the brands in New Guards Group's portfolio. Image credit: Off-White

 

By Sarah Jones

Online retailer Farfetch is stepping up its investment in streetwear with the acquisition of New Guards Group, in a move that gives it further access to some of fashion’s hottest brands in an increasingly competitive category.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  2. Dior goes for gold with flashy J'adore campaign
  3. Carolina Herrera seeks rebellious men with powerful fragrance ad
  4. Tiffany & Co. launches About Love campaign starring Beyoncé, Jay-Z
  5. Trust and transparency: The new sustainability currency for luxury
  6. CFDA bans fur from New York Fashion Week
  7. Nordstrom ignites gifting spirit with ‘Oh, What Fun!’
  8. Actor Justin Theroux puts The Luxury Collection’s diverse global portfolio on display
  9. Happy Thanksgiving!
  10. Gucci offers consumers stylish avatars in gaming collaboration
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