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Mobile

What impact did Apple’s Steve Jobs have on mobile advertising, marketing and content?

August 26, 2011

 

By Staff reports

steve-jobs-185If anything, Steve Jobs will be remembered as the Edison of mobile: his numerous Apple products have impacted the work, home and play lives of hundreds of millions of consumers worldwide.

In this wide sweep, leading players in the mobile ecosystem spell out in some detail what effect Mr. Jobs has had on mobile advertising, marketing, content and commerce.

"Before him, mobile phones were about making phone calls with a few peripheral features," said Justin Siegel, CEO of MocoSpace, Boston. "Now, voice calls are the peripheral feature."

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