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Burberry, Balenciaga return to roots as luxury leans into heritage

February 27, 2023

After years of interchangeable sans serif logos and celebrity designer roulette, luxury fashion brands are returning not only to traditional branding, but to their roots. Image credit: Burberry After years of interchangeable sans serif logos and celebrity designer roulette, luxury fashion brands are returning not only to traditional branding, but to their roots. Image credit: Burberry

 

By Emily Jensen

What is old is new again.

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