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What packs more punch: unknown models or celebrity endorsements?

April 4, 2012

 

By Rachel Lamb

While celebrities have long been favored for luxury campaigns, some marketers are opting for lesser-known models to represent the face of the brand. What it comes down to is the product, the brand personality and who it wants to reach.

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  1. Off the Cuff: A Q&A with McLaren's Nicolas Brown
  2. Dior, Rizzoli to release book on Lady Art project
  3. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  4. Fendi pays homage to artist with playful puppet fall campaign
  5. Veuve Clicquot debuts après-ski activations
  6. Brioni launches anniversary capsule at Bergdorf Goodman
  7. Dior dives into French Riviera with escapist fragrance
  8. Louis Vuitton introduces Visionary Journeys Seoul
  9. Hermès showcases the surreal for spring campaign
  10. Pratesi continues retail push with new Boston boutique
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