Luxury Daily
The authority in luxury news.
March 27, 2026
  1. Cartier celebrates 20 years of Women’s Initiative
  2. Stone Island pays homage to Naples with ‘A Sopres’ docu-film
  3. BMW Group to host Concorso d'Eleganza Villa d'Este 2026
  4. Mulberry to resume ready-to-wear with new creative director
  5. Poshmark elevates app experience
  6. Disruption is focus of FT Business of Luxury Summit May 20-22
  7. Luxury Unfiltered: Most luxury brands have no idea who their client actually is
  8. Panerai docks in Osaka’s Hankyu Umeda department store
  9. Swarovski, Ariana Grande release sophomore capsule collection
  10. Longchamp, France’s Shapers Club form artisanal connection
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Marketing

What will the luxury experience look like after the pandemic?

April 27, 2020

Designer Giorgio Armani hosted a virtual fashion show this year to stop the spread of COVID-19 infection. Image credit: Giorgio Armani Designer Giorgio Armani hosted a virtual fashion show this year to stop the spread of COVID-19 infection. Image credit: Giorgio Armani

 

By Dianna Dilworth

When the COVID-19 coronavirus pandemic finally subsides, chances are that nothing will go back to the way it was before. The challenge will be to translate the tangible into the intangible, from bricks to clicks without missing a beat.

To read the entire article, please subscribe or

1 thought on “What will the luxury experience look like after the pandemic?”

  1. jane mccauley says:
    April 27, 2020 at 10:23 am

    In discussing how luxury will move ahead in the midst of, and after, this pandemic will not only be digital. Don’t forget tactile. Beautiful look books, mailers – things that are rich and luxurious visually AND tactically will support the new uses for digital experience.
    People are also very digital weary at this point and we need to look to other ways to ‘shake things up’.

 
LATEST HEADLINES
MOST POPULAR
  1. Cartier celebrates 20 years of Women’s Initiative
  2. Stone Island pays homage to Naples with ‘A Sopres’ docu-film
  3. BMW Group to host Concorso d'Eleganza Villa d'Este 2026
  4. Mulberry to resume ready-to-wear with new creative director
  5. Poshmark elevates app experience
  6. Disruption is focus of FT Business of Luxury Summit May 20-22
  7. Luxury Unfiltered: Most luxury brands have no idea who their client actually is
  8. Panerai docks in Osaka’s Hankyu Umeda department store
  9. Swarovski, Ariana Grande release sophomore capsule collection
  10. Longchamp, France’s Shapers Club form artisanal connection
VIDEOS
More Videos

MORE IN Marketing
Luxury Unfiltered: Most luxury brands have no idea who their client actually is
Luxury Unfiltered: The conflict in Iran is a wake-up call for luxury
Luxury Unfiltered: How German luxury automakers lost the plot
Luxury Unfiltered: The AI reckoning will separate true luxury brands from imitators
Luxury on trial: What will stand up in 2026
Luxury Unfiltered: Why algorithmic perfection is the enemy of luxury hospitality



RECENT ARTICLES
Off-White launches ‘10×10’ creative crossover series
Louis Vuitton unveils Art Basel Hong Kong plans
Piaget scales Place Vendôme flagship

Stone Island pays homage to Naples with ‘A Sopres’ docu-film
Cartier celebrates 20 years of Women’s Initiative
BMW Group to host Concorso d’Eleganza Villa d’Este 2026