Mobile
May 4, 2011
By Rachel Lamb
French fashion house Christian Dior has recently released a fifth mobile application for Apple customers, but it is hard to tell if this multitude of apps is truly helping the brand or taking away from selling opportunities.
{"ct":"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","iv":"fea97d2bf68be6f9c8a892531db6f5b3","s":"f6f666a7f2aaabb2"}
Share your thoughts. Click here