Mobile
May 4, 2011
By Rachel Lamb
French fashion house Christian Dior has recently released a fifth mobile application for Apple customers, but it is hard to tell if this multitude of apps is truly helping the brand or taking away from selling opportunities.
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","iv":"8a9e658e780d442ce183554aa2f67fa3","s":"ca8d8bdb220b8dd2"}
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