Mobile
May 4, 2011
By Rachel Lamb
French fashion house Christian Dior has recently released a fifth mobile application for Apple customers, but it is hard to tell if this multitude of apps is truly helping the brand or taking away from selling opportunities.
{"ct":"Z8lNTLc6MOuUwTt+NB5kbmSboeEGN+hFXrASwHwgDWI0VIRl\/HIQV5lHX1tr7\/oPngvyL\/XXhW7Et6mvl4s+tZ4M4+ov0OkR4K+kaOLcwZa7Hz+k7HBz8QYyFLcI70ZgDP+XOr99br2kdZTjwp+Ryr9N\/umGRPxlGhoetOZfAJNTgZTHlpj+yfvdIub2FkaaQaHeQLiORu3BP7Fr0mH0FdSJKQNJeMvZyz4ZwrDpL2hx3PCYazAi7AfwPGDJ\/HRn1exSpKgS\/JPc\/oz+qjkHEBijjcWTd6L\/5Y\/Cx65Pxew+2tri3HISO1B8Gs0wPc6+oRajBPdAhoOa8abrBs3ER7TwmalDP7RIvt+dvs3puvO1Zsyf1LAKc3ckIZZwkZ2iuigdF8FXctY6P0b+gSynPuhGmaSAPmHzEqAjjgyzq3\/ON2WaTQ9izh85PjGraQ6hp24DOovjpqbAZ9VWS5pjoMzyGsulSk+07pORp45xwV4XZwgw+ACYHAt3Y1hBJdRPlG0ZMw2TpluRFoYzWag3b8Ieto7LGmgk6XoRemwep6jDOFd39sv+T036OK7jVeNo53On\/mKQcB1Z\/WPAoFHr39XEHX4v5QVcOUCrnw1+8oYAWNrRoWZKpZUmC+dJCi0+\/1ftwaEy+81qRoVDsFLNQakCpLM8pHcoko5vq\/q+gCBXP7jHCODxrqUD+ug9hIExo5uGijptBmKZQUTtovmYKkEIAWlU6zUO1A0KSm7g1lyD498FIxAAfPt5qUPhS7c7xUU\/Qn7Pnte4yO9Eoiy989A2Ai3pIIQ25uecAjRuBl\/m5zhFH\/V0o+1KcvJvmn8Nh9P35K4ol6aINM6fdQBZGmD+I0jXktfX4BAr1D8yGMYDSiEfrv4DFc\/7WZp9BUIL0iT\/IYgCo8vFZvb0qZjsPV60b8xLtTyMBSbnWP6AQHLnOckWpqiZfHJmfpmqXOgUfkb+cwyV3ZAaRMaJB3l2UB7kyHZQ78tkLz4O8guAiegXmL2zYYig6TMLDWsS61WW+6gZ8+JhDQxc\/JAr9AFGDERn6RxkuZzyYzP6gCIYst6jOM4da2fayVcWHuWJFhb9YnzISoCzNlUZmvn5CbHDYVUSsN3g4tbU1UqEmnuDhgYx0+hQhg1vCtQbB+DsxczdiQFHkS0XRX24WpOArslLXyG6bhX9m4Yfz5nEtsHDAEPfE4vg1XeyIguepjDjH9ar8E1GsfJoUrfQOzf5uHYpW\/O5KhFzZAu\/1Kp\/y5WdSS4IOk4T4GhlEcn0b1X\/1mx29UO46dJ8HpvdvUDszg0dgv20lUqNDJ6seizrPxrMkxVJcmji22QgiX+PUn20yr6mF2Vhoy9MZs004ghdR8U1eQ7uMELLpnY6ZqfKFWUqhd6rs6iBOtVywS5oLO\/3YpcF4sRx\/KvVPePNivJWIM+3YPfZdALtYeDz510eEpxJ27SHWXR8OsInP9ZPFvL3ZveVuq609O7gidLoUj+XsKgcpooLHkVz1Vl\/a9EV1K21tY7KZqVcKFhTNoN858kaiH9ZmD4CH8Xwc4nnlkh0zJnbIM7JZPeRlTt36JqPpFZllnsrnryilRhJDETSoBRC\/TIqEOSBt6bgxJ7iXEGxaiJ9YAJZO1D8B3LyWvxHIlfmnbhywjURCROjbqhnjaRtmVGmbtcsy3kkziiauZsAjCbFZTLUy4LVadtkWiVkQNIxEbHP+8MPcZJX\/3J18BU9C4HNRC0ur4suEIycIPNxt8Luwu0BkCG9zUa4vIg3BL0D36OTAF4jYd3Kw20HNApfgTpzh66QJJRvECznANxLyLxpi\/EcKQ9\/nfhB8d39Y0M\/UFv+j3EyZjAhSPkjYjybB+yYBmgLqQOVKIRyCNhzJ6fXzQpqyijaP1\/nppw6Ckcm8oFhPhgJ7sFx5KAF9elcd8ltQur4S+jvJrzV8H3weqjURIHA1FXqdYaLtE6V0VochNnUXb3d1QDyOg7ufyDtl0zroX5VEu67QtEHOnP62fzrib9CBpLsY5exavHHaejVxWf2RInp4Jd5rujq8PueUFlqfgZ+56d133O3fFglu74ZFQBGShymdliuNFOBSuoC+IgG9hIyMhNbVkGXnwf5Z4HCLn3siDt7YTePnvznhyUO4N\/ihnHvIHhOO\/zvlFEIOzVtc7+mUOZFkPzZmJ9PKU1pU9UTdgyzV5W6tbzXH7PuVeY7VWo5Fo+ydzcKYfX3JbBqSZK4aJG6OsGck3R5+IARsaK69RgoOsyBDtTri\/ClS6p+E2LDydNJ2ZvJl0NE3FPqBnKhVG95ymxnIWe9velud5t+6LTGv9BaK8S\/2kD2J7AUD6vnq7FFuS\/L3WncJ+9FhB5fzk1Wi6DW3YGy1sT2DIVCwP7BGA2iS\/ZOIdpQPHN6TR+FM8\/aHLEW6thGPe74F1caTG6y09YmMHBXNB\/gfmnkEXufCKe38FXeI8\/eykRsrSC0pyM3PS7Yx88S9NII+n6VtKMdhvmSRaieU0\/aiknn9x+tygCntbWwiW\/UCQwzMx1MqDQCzioQYXAX1k1xh3IrORmkG+TBnRsb9DSY61azZmAQFgV0lN4iBdMOkrVgExwL\/6leELZ3OvGF4LS9AETAnHxkM1akv0j+a8IMR\/5PJWIgV7u\/\/VF7WFslnDKUDIwm\/pkbY308OXKZZrXks6cCGIo8GEvtPbaS38utDoMhI9HCpLcVqVwrhaxhlR9JIA8bd3VJaNdIk8M0k\/YSTYZJKAJ0MZLirRi4E\/gIcvtC+ny6I4J73u06UFS1MluHApMOXf\/m+hzGmCON0Z7qRsHPaf9TvrhED8RJHCH53sTh1\/iUOPHH5fQE7+M03qTrnWTP2R3e51Cr3W5mxopSiamzhI+v09Sjiemp550myKD9gaO8JT0Fo9AqvwNYPKowckMwyrB\/lIW+aC43xrOeZHVA89Dw3gf5bRliASpdyeaC+Gz\/zo+3eSjdBV\/7Lx\/BG4MW4bIVmCrvjVcdVd5h6k3ejVWL0T0mX6A7KmWR7sAX95zsrzZpH4GeC6hC6zSBTupEzthlG3JQ4Cv5oq+kmOIDMsuH8C4smfnk7UsNyk\/2IDUSVeWf2h9RjJ0ay7IlY04\/+kbnvX7J\/Ne+9hW3Yqnbfslh4pUj9Fy2gHt9eSdchPzTSrv1omosBw+aQn6mMCvjJRnZN+45hzcGuWnZ0ABTDwY8p6\/yJH880LkybFNJ5d5kQ7YD79lXJj1QeG522\/F93km4LA98DmOZzI3DFchDVPRgKbaIyYVezmPfYkp9aZfa4yvfLRi+GZD81EXXz42H6jG9euDAeccliBEq+CWtJ\/B0M60OyBkUDHWnH\/y5nNr5qMkcGWI2wj4rcJ74mfssnEVskMNfiSQAOZrgmtHXrb\/Yb5V34i6gHoiFKrTT3CP8q4ATDg7K2xQzuRilIP\/Cnxnm03oT95LxPk69ILEgGNAl+\/iSQUeZH4KwvvBeWn64EJ\/TnBvQant\/F3tDMZQTxUIYgtRbhot3cFn\/mXhzltPO\/sfHP6Ksj0Tatp6S70B9t4dWjAEOnjJ2uqCSe+YvEkQdPuZ+FWlm40w6rBZBDt2EEZQP1ZlpQn0mL40TRqkbQNyY+3Cj+ZEeszh5qrpzRtBLWx6eYdYbT0aGmUvfB51wuAp31KTstdCU7Ei6x6MbIDBs8TvY0EWvwt3z+6yizJTmxEELMZCIXAdzvF5jHGp7pRmxGNH73xWfzp407subB6mLw3FKbTl513bVPxymg5hWmczvlwU33Wc02Ie83VOl60Cq+66rutH+lKmo+wvP33qw3X\/pZ5i5J3\/eWeZFvQ7moXP89alC0HsOO9rpXqd3AFzxQA\/SXtIjd26t2d4iT4GyFcw9rtzjnpMtAxSn2eQC6vyLFAzBnZGxkn57V03VlKI\/jwGG6rjuTuPg8Dpnb3stH3AIQGPOu0wITmLShdqG63YvS9+RbX0HUEijvx034vPFgvUV2dnntxukdESN5226we4yYiVn2tuKciIicJ9IfsGO2MzXm1jUrI3TmSmqX6NxnOac6BTI3SJVuN+ikUlDZXfJiYB9ULdomY0XY3KBWnFNU1IJ+m40W7tckNMspwAXQe66alEBa9CtttJPngCIJ7ZuASTOsHMk7yzvQ\/9evHZ4WoIni6o1oPVrOmlFN6SNWyZAjug3ky+sohxzmDq2aeBHDJ1YwAzgTNVOvlPKSmua+FnBf6W5p999Ib7JF0ZKtw33ecPilJSXCcwiB6xqx5Uuqh+Oq81L4LN+ygPd1WUlIxByeWSiwOe5syjnTIcCmub6o0Wd9TzqG9CjSTsOhKSJdT0hQjcdKeH7HUy6pFfk88CHP3vBmgh6XekN4438OX0hdNIx7vWn8TcVrZP0ACjUD8cP41XmnK6ucxnmblPZzlv50aUTTdd0KzbfajHHd5z3RPiXTSdbQmlxPQmPhut+hovSTnmBb+Ai2PqHhaaCq5tk2QDqxgbdCsnL5GCmZuEDgsSYBHED5ZFOTqsnI9yfbgs8NW8NW0QK1lGgr97sclHzdT1fWK9oM+\/+0XHvJl5CUrOP3ZXir+HjNJzp5mpaa9r24C+2RcCiHqPpjcrHGA8pR42rUJm+ug4T0HnFtchEAVGo4iXgbNarA4yPnGc+XQJBEe3r6qWvGgPjAZM94AJkg+2uIsegyRPuqR+HIdiHfj\/Er72ZcDQiPIgKqnYPmwyG+REi\/ruKFn4TQowhMdUGiS03aLLDAvlR7MN9vJ1t11kBCXZkTx2Dw\/\/YwzFH9ZJByhZSbtmoF7Cj9zQxfqc5YTXwyvwxoauXZWH9R6qdJ8QA4A5wQhtmdfh\/f8teamec3ky9JhZh5kXTd2vu+ik4PLJjl\/7iDzm\/ViGdOsIre7ZYMbkg6IzXQDI0resZvvPckokc8tHHHREQCu3CdtwDER1bWyoXoox5+BzQWGWxtIjBgGX\/TVT0a7rPcjmgoZTi35Qh\/yE387eRlnEWhY5nG47d1\/VO0NsjPY06Awe5w25dH15\/9BWXCm+tczaByt6wgQHqgTK24RWUEEcd55Bu6B6fnaPGqkW16VZBmLNJfnhxurYXiuv9WyyreTtrKwXcqoL47p9HdnPEgyyIsk6wa0x5tfERWzFrgmydw3s51tSUFhrvO2JPqRxobyvy1+ZT9raLIWL9BMl+UjmkjAGQqJMy5GnPn06hx9t\/rYzLDVspL+PBDiHfr3rA7u5LSBJNfZazdpD3sWChoY1XLWHcdfCrQXqcrD27iJTfz+mgxBq0w9gFpcsIrc7QDKmMeeo6Q\/PajG2OC9V9iqvaB8eENSL\/PK1wBRZGQrrSlVWZiKLPREU4\/\/9NYx4UQ7RWKgo4iC9yp35q1pGPo2RAn4C0GcgFf9o6Uebc3\/NZo+7bFmDJhbkvSIyvqVCQ3N70UU9y+JG6s5CN4OMVhZSJq3fRpEtcdSgBRkYcoZ1VsRC5xiIfU6XWw5DU2r7Mmn8jboObnX4bfM93xDqOmwjJAvZF0vdxOEm+FYqQrUk3j9qfwYRkLyyS3RXzxXmeW1cK9QiqNW3hb3jcTQemh0RkTxz7gLUWtll1zMBLxCnZLvu5urEzFThb1abhaiv+AtsGLQx1Scwcmpg8pdUdy2AC9lpAO0MqcdjrbwcGuPy2eGUr0ytWYjSUykbn7m7IYcAtXSX2bc\/P6lgBG8PGd+bi2pVi6vAiZDpaGLAl+cgbSqAaroKnsUbPpKwwWl6Pwh8bgIZKX1vSiqQansKmKFGXzmMntJ8EXIa+ilfiF6Laq2bOYjpU3Js\/8mIkZs4vU3No\/D0KRRWCoAc5EK2D4f00znSVumz5LXZ35MhxuVOt3SMfvMKe8WQZFth5Jvfoet3i0rP1dqzFqxwrhJ0AwLY8p+FHEvpJG0Ff+p60IklwvlaQhWE1Y+\/0QSjKoZAEqVleVIx\/06J03grWmQsav6ED6ferlalAL6WMdSVm848OhjDUotsZ+aB3+czPcKimFP1UBss35+qG630FFCthuDnulMELDV6SUkI8gX5y180HCoEAAMydY7A6sYOBmhdtDsiISaYjpdHahidZuIeijcL6U4LSM+ll0Ma\/2CrAYuGeVr6Es+dKU0MudKFMLwYr4m5fNViuNSSvuRjGHZzgdqnMmF4FrCj\/J+p92nPZFuv1wsitfK70Pi7FyzETKfelzJQov\/Z1oxMvDVwOWNL1NGPqDa\/kfHVOcU7HExntEtNhK3TicsBKWOebNQfHMI6jTepW6hrVVKfV1m5CwC3eRvlGROvjHTD\/Q3mDtl3gSpz\/wmRXv\/MybqCa8XjUhcMs7CNSqjdv1R1qNpxj2cuVoFznygYjT9DfsepqJCG5qLJ\/t1lz+wRegQjeLzrIiZVGl5Wrmw4PlcaozkNXRw2bM7Sk4x\/BZieW2ZEbyuhklEasvdvmuRtiFrKXza6DRuXTRIL8x1Tfa1TSUfOmQT5alpN1DWZ9EMCrU\/cqw\/GF6aOPTnjlxpX6CIhVOxmhM0CjCT\/2Sb8HOnKl0b99qe3VG9NmbdwEdQNyMdq+UlOWEIjC0d53qzeCqjmOvg6uEKsQYUvi25tcJS9v255XRP8Xcp4xZLNne3smRId4VMVfegb\/LruTn6e\/0imsvWtkBNxMQaXwhSqpn7cAkrFj5e3kFNJZJUYclZIHNBsUOISi+7LujQVh3hBf\/RiPqRc\/DfqtRkzW1pCgPJec0ttM7WLBpkYLrVDMhlvinnRt4dlY\/Kt9bjbYbcfZDJd\/hHqF3OseF8yntkb+Cboj9J4FRwFy0HWrpKGjirFGZUhhWEcScDz3W\/hN3jmpT+tnI8Araouxu\/W60fzV\/LnKFbjvIA3hraNgB6lQgrAmE8RhlPyXiYrylA+euZyukZgtMBUeqRQlcIBbLACD9qL8syZey18ZJoy+8YizhPrWWzMQVrPFHjK2YVJUiSOrvFtM9C6u1GJ+e7AXdc+iLBs22IvbQUlC8fwkOQQuphPhVY5pKY2S\/nUKFps4Y\/WosdcIg6wRAk4pxID2\/ZbPucQdJAh2lxF+NZrD3QPzGocR3ctfhWITmrShyX9e+cnnv96N7dF\/sWM9\/O8WHaeBKDWfe4ZpnsijC7XMem6IaeFzWQu59Lip2ybJtNUum69oQIU5e7CgXAXojY0halQO1PzwvbfbfISjYq835tW77Iy4xv+QN5hGKUzi1\/if3R5UN0YvAeCo93RblcoIs0v8ymLjKo5ysVMm7a4j26I4EN0pYFl7itnpk9o\/1U0GWS6+8rJStZaYYru90X3rqv58za1lj6PmyJ6z\/YOEGpiRmmBusCSdC5w8baLzPUKK5TnXWHbzQJ5BCiwekbo0ikxKim+L95I7ZI23g6PLAXAC0GUGMa8CrPr1ZgJcezAMaOXcMBSKEPE2BiYBU+q8INyFuTOGC1uhTgjftHb2rPOA73KeOKWpLmywavgE7QjjwZBcNyzmlLH6Tny22sOViNq+ZOaGbJGyuqqQrDgigNjeAKx7tN\/AYHT6isIzvubidpsWP33VAgE2bw5oqzJUpi1Cgl4pZMtBQ7M9nc7XuZvkBtIyt30KmTZoJwzm\/RYg14ri\/6AblZM\/\/m\/a8PWGqZFhuVeBs\/veKEcx8nBnopfeIjVnT58TucsAaUQVrQzkbTLX5cok3KjH9H7GarTSyYPXl8Le5VWjsF8gKldcnKiZ+nEBy37W3dj4TcCPpU5xmq89VGGY\/dszD2YOJHryWKjeKRZ3O1SJvfFc6snIi0Hcd\/FcacH2tIPodv9n4gMxJG9sh16t0ZAPWfaRxB7pSYazfIk2oqEVS4Szx2pHIVjin54gP5jFzG+jyeZ3k5Vghs9ulJodJ8zL9oRDrnSNE6N6pEjmwoRp7bLoYmP2KwMonPow0EZJJZqJP04DaHM7\/j5aWFwG0Uszc5nMQA11hBt7DNYh4hWMt75FGMcUd4uUHnA7Dl9ssaHTKCbnEVQhAX1eFvSY0YjiY2zWLI1dW2HYPtygY61jLnrIqmJNA+lbxsa7TUumQC7S0GmJ43W3Y7NF6cC3NoSW8cMKRH8xrFTxMdvIchKiNdbwv1MJJ6S8SWUsXhui2p3pR8rQ6owP+aB4DpKAg8+r6OwfYb82p\/t4RReWo\/adYGB7OgWxDX8VAIpHd9VhY6YGoM4Ad2IX81twaaeLZgfzibV6g6iyu+EDJcWmRKOlAIGyWoIzmDy4IGuKxS2SLqw0+cTFgXXvSXFQX+nFJ6qpQIumhliyt73hcfcqOJegCPjIPeqroSxxKfLPOQ0vQG57GUbbYD1UPl2KhQS0ohHkEzakOnHkKyBOCrIWuGFpBvtJyn4wk+Wl1C82+z08JfpdQodi54RqvqTtTNdzyDJy\/uAXQd7kL8BluRJ9P5mtBZCGLIAltS6XM\/8Y1ZnO9uB9xC0Z0aWJZlFdlzRJxgtjXLQRqLndEceHLdyaQsyxKkDU5B3zwg7h6c2pvBgur5P38gi1s04oe9BIOY8zzvwjQmc4P8HN3QJmB4+zMu\/4eTdRPMWe2fgsJUJd1oC275HhXd0TJomXXaJvpL0qwcEKRtTP858vtKwKjhIhqy17WvWKQUlDAxRh0PVt0\/5KO6L6IxpdZ+gTBIXqP4k7k6Q6fx75cV9AsjgWgTSbBnge7F5hU0TLoV4VY9X\/RgVMl0BxCy3bJXrgWKtTIEFvlUst1+My3zqIyLglEGm9g7UmhfINSPBtumYNyqH+zheBitcHmQhmsl12OSXDuRwMz2ud6QGcHCgDNZDNA3pn2H8ntqUY9pig7nqJ14O7ylahzwtV43HXFMiQIedz","iv":"f422a70420d71321f81113c0e428fc13","s":"c52865eba7d90a2a"}
Share your thoughts. Click here