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When is product expansion too big a risk?

August 16, 2013

 

By Erin Shea

Many luxury brands have branched out into new product categories, but the products must be well designed and well made to convince consumers that the purchase is worthwhile, experts say.

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  1. David Yurman selects finalists for inaugural $50K design grant
  2. Aston Martin loops Breitling in as global watch partner
  3. Ralph Lauren turns to TV to spotlight Olympic fashion
  4. Italy’s Pratesi seeks return to old splendor as linens purveyor to the affluent
  5. Armani faces $4M fine from Italian Competition Authority
  6. The rising risk of ‘superfakes’ and strategies to protect luxury brands
  7. Perigold, Olivia Palermo announce design partnership
  8. Cartier expands Clash collection
  9. Qatar Airways, Art Basel kick off partnership in Doha
  10. Lamborghini deploys brand showroom in Egypt
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