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Dec. 16, 2025
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When is product expansion too big a risk?

August 16, 2013

 

By Erin Shea

Many luxury brands have branched out into new product categories, but the products must be well designed and well made to convince consumers that the purchase is worthwhile, experts say.

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  1. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  2. Louis Vuitton courts rapper Future as ‘Friend of the House’
  3. Rosewood London opens ski-inspired winter terrace
  4. Raffles, Christofle premiere exclusive dining experience
  5. Ruinart reveals annual Carte Blanche creative collaboration
  6. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  7. Moncler returns to the slopes for Grenoble campaign
  8. Longines announces latest Ambassador of Elegance
  9. 85pc of recent, pending Gen Z car buyers considering luxury vehicle purchase: report
  10. What’s at the end of the catwalk? Overtime pay, lunch breaks and other worker protections
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Rosewood London opens ski-inspired winter terrace
Louis Vuitton courts rapper Future as ‘Friend of the House’
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Moncler returns to the slopes for Grenoble campaign
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85pc of recent, pending Gen Z car buyers considering luxury vehicle purchase: report



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Louis Vuitton courts rapper Future as ‘Friend of the House’
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