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June 16, 2019
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When is product expansion too big a risk?

August 16, 2013

 

By Erin Shea

Many luxury brands have branched out into new product categories, but the products must be well designed and well made to convince consumers that the purchase is worthwhile, experts say.

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  1. Christie’s set to create auction record with Indian Mughal and maharajas jewelry sale
  2. Bleu de Chanel dives deep with new campaign
  3. Bloomingdale's gamifies in-store shopping through Snapchat filters
  4. Jean Paul Gaultier goes inside the bottle in immersive fragrance effort
  5. Kering adds Balenciaga CEO to executive committee
  6. Day's wrap: Kenzo, Kering, Four Seasons, Valentino and BMW
  7. Bloomberg launches luxury real estate portal with Sotheby's sponsorship
  8. Roger Dubuis launches WeChat campaign to introduce DNA, daring lifestyle
  9. Kenzo creative directors to leave label
  10. Saks acts as cornerstone of Houston Galleria's $250M transformation
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