Luxury Daily
World’s leading luxury business publication
Feb. 17, 2019
  1. Consumers crave self-treating shopping holiday: A.T. Kearney
  2. Current retail technology and consumer behavior not yet in sync: report
  3. Luxury Women to Watch 2019
  4. Zegna launches new retail concept in New York
  5. Tod’s kisses spring hello with playful campaign
  6. Growth of mobile commerce creates online and in-store opportunities: BRP
  7. How competitive brands can work profitably together
  8. Fendi offers branded living in Scottsdale residences
  9. Gucci responds to sweater backlash with diversity initiatives
  10. Michael Kors brings Instagram campaign to life at Tokyo museum
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Advertising

When is product expansion too big a risk?

August 16, 2013

 

By Erin Shea

Many luxury brands have branched out into new product categories, but the products must be well designed and well made to convince consumers that the purchase is worthwhile, experts say.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Consumers crave self-treating shopping holiday: A.T. Kearney
  2. Current retail technology and consumer behavior not yet in sync: report
  3. Luxury Women to Watch 2019
  4. Zegna launches new retail concept in New York
  5. Tod’s kisses spring hello with playful campaign
  6. Growth of mobile commerce creates online and in-store opportunities: BRP
  7. How competitive brands can work profitably together
  8. Fendi offers branded living in Scottsdale residences
  9. Gucci responds to sweater backlash with diversity initiatives
  10. Michael Kors brings Instagram campaign to life at Tokyo museum
VIDEOS
More Videos

MORE IN Advertising
Tod’s kisses spring hello with playful campaign
Mercedes gives the keys to special first-time driver
Lexus explores creativity with new class of craftspeople
Wall Street Journal parent rebrands sponsored content division
Hennessy explores its worlds of flavors in fantasy film
Mercedes shares life lessons from the driver’s seat



RECENT ARTICLES
Gucci responds to sweater backlash with diversity initiatives
Day’s wrap: Secoo, Hermès, JD.com, Zegna, Mercedes and Tod’s
Tod’s kisses spring hello with playful campaign

Zegna launches new retail concept in New York
JD.com, British Fashion Council join for international fashion platform
Secoo hires former Swatch exec as watch and jewelry advisor