Luxury brands desperately need to step up their marketing efforts during the post-purchase components of the purchase journey, since they may be missing out on a chance to turn brand loyalists into brand advocates, according to research from Condé Nast Ideactive in partnership with Ipsos Mendelsohn.
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","iv":"d35b305cb8b0def925690f831b1af43c","s":"b271356ebd6b7ed9"}