Luxury brands desperately need to step up their marketing efforts during the post-purchase components of the purchase journey, since they may be missing out on a chance to turn brand loyalists into brand advocates, according to research from Condé Nast Ideactive in partnership with Ipsos Mendelsohn.
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","iv":"530e6f72fab884b00a2f88d62e4cfc97","s":"89c2591c46cdb383"}