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Research

Where luxury marketers need to step it up in the purchase journey

February 28, 2012

 

By Rachel Lamb

Luxury brands desperately need to step up their marketing efforts during the post-purchase components of the purchase journey, since they may be missing out on a chance to turn brand loyalists into brand advocates, according to research from Condé Nast Ideactive in partnership with Ipsos Mendelsohn.

 

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  1. Dolce & Gabbana launches new season of resort takeover series
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  3. Louis Vuitton melds streetwear, high fashion with new footwear
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  5. Versace Home completes Marbella villa project
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