Luxury brands desperately need to step up their marketing efforts during the post-purchase components of the purchase journey, since they may be missing out on a chance to turn brand loyalists into brand advocates, according to research from Condé Nast Ideactive in partnership with Ipsos Mendelsohn.
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","iv":"f86326737351fb480876282477a97bca","s":"c8dc03aa8f973395"}