Retail
April 28, 2020
Pinterest's Make-up try-on AR app. Image credit: Pinterest
By Dianna Dilworth
As coronavirus lockdowns continue for the foreseeable future, many brands are pivoting their strategy by looking for new and better ways to connect to consumers online.
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","iv":"be072a962e3f0d9768f4a53c4a498cb2","s":"a7e50024964f182d"}
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