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Aug. 14, 2020
  1. Successful brands of 2020 must marry strong purpose with consumer needs, preferences and desires
  2. Dior takes on cool summer vibes in "The Scent of Summer" campaign
  3. Day’s wrap: Tapestry, McLaren, Fortnum & Mason, tariffs and Future of Luxury eConference
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  5. 40+ brand speakers, 35 sessions: Grab your seat at the Future of Luxury eConference Sept. 23-24
  6. Luxury needs to abandon its risk-averse mindset
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  8. Chinese brand Li-Ning’s new collab seen at first live Fashion Week since COVID-19
  9. Book your seat early: Future of Luxury eConference Sept. 23-24
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Retail

Which luxury sectors can easily transition online in response to the coronavirus?

April 28, 2020

Pinterest's Make-up try-on AR app. Image credit: Pinterest Pinterest's Make-up try-on AR app. Image credit: Pinterest

 

By Dianna Dilworth

As coronavirus lockdowns continue for the foreseeable future, many brands are pivoting their strategy by looking for new and better ways to connect to consumers online.

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  1. Successful brands of 2020 must marry strong purpose with consumer needs, preferences and desires
  2. Dior takes on cool summer vibes in "The Scent of Summer" campaign
  3. Day’s wrap: Tapestry, McLaren, Fortnum & Mason, tariffs and Future of Luxury eConference
  4. US retail foot traffic dips again, delaying return to normal
  5. 40+ brand speakers, 35 sessions: Grab your seat at the Future of Luxury eConference Sept. 23-24
  6. Luxury needs to abandon its risk-averse mindset
  7. New era of broadcast selling for retailers: Third place in-store
  8. Chinese brand Li-Ning’s new collab seen at first live Fashion Week since COVID-19
  9. Book your seat early: Future of Luxury eConference Sept. 23-24
  10. Fortnum & Mason launches food-focused podcast series
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