Marketing
April 18, 2023
Luxury brands are appointing Chinese celebrities as ambassadors en masse. Image credit: Bulgari
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X7EzIqsauFko7KulUacJJX\/0E+H\/rgmnpkudW3IJJf51n1XZi+8OnfVtt4KzaJGScv4Rl40u9HQ50lNz81sbYl3Px\/X87yllrdRyR0i5YiOvJkoXiIp7HssXaYPb0AFAfEOzihlhND6NvBIizoSMKx73URnzySX8vIB1qjHJ05CxJ\/YTob0oB1tXK6WmoGJGyeIhW58M35x8i4NDtZYG0MzM+yQdaixK6PK2jtCpWOHN3XLKsQECKUBKtaeGjJjOWhVTG4fNlYaeVn0NhEicMU32esr1SKg5mJw5QeV4NQxge2j1GeWElDybmhs0hKEclaC4EzVL8NcuoHviJ3MjCTgbfdg+qd6LYVv437GZzSP2Yky47KvU7O8TKyfCWDtlyX9phtMVc50lYiNtqfiVLsYpQoF5eUQTx69eFz1SBOrvHFGJKahwpIUj2xOkF\/tgjpR\/r6fFR81EN6FmQWblOUt9lbgyUCqTjnZVxRdfZ\/t3RiHzDxP6yyESFLfaYbCMSHw5lLHnyxJiELgIoI5rYtvNId7GoHuZTdG1wSnrGLxzEXriO6CrFjEV\/HlGJVJDiQvEw8F+kFmgT7u7P3nEXsrVAuXXGT9uhxBaTRpWS\/0GTjH2xEA2XXyrMw8xJM1cj6qm\/DDcR5C9Al8hGmjGpTPoAez3w5\/dQii9wmsAAs4NG4suN8urowc+WvFhxMLrZKNA\/IQEQdO1ke3NcGsbwgnDv7p9GCET0pUYz\/3TIYmxn42aQQSwZL7CTtNvrMoxXvOZZ0A3joGzF4O55pa66A1OiOdfB\/P\/EDx5x5WXwSZSaPqD9h+qJNzNSybkojw\/4Tzs+XSm8tUFodImJZxqmEmYGTMvo6OgbZoXF\/oiN739Dhd\/7Rzg\/ccH9goOEYIz2CeRKk9gqbizUfg3TqyIbby5UmEvHOMaObHuTqPNbSV8iqh9tcWTHavwmcizUjym291wz9h3RRtuDeO0qUeUeWKiyhPbh2AdXvQyZu56343R\/dcA7XOAo7AiulQNoIHlM91Dl2PaaQRzNySGqmNPocqakF\/8opwluhX2Gl5a0kZVEH1HNbyFA+GGGO7tP9T7WZjsYQiqj64Jnx2jrwA4aXcw4iobBU01diSnYwPJ14kT9CjI8RVdnWcva4W+xu+\/\/Bi1NF8PnLNm3+OfWWpkIwatHwJZF53\/xtDqvnoAoLA0iHp\/LvIjDoL0A\/TznMlYcF863UrVyJOJnXgM+eildZ\/q2IV0MjFKp9qYFuCQTIfn7p7BZKr1EwH9Pi4eRrz9tbb0zcIRLosEztglzF7P66+S2Z7lwuLgj6CJWrSmw7CKgDMZm9TCmJ3XcKo00NS+zXs+2MDIc2DuIfTGgxyzX6+84Dn4vKrBcXWFcVIn4qZRza+p4TOZKdP6r\/5yuZC7X8xZAWE++gtf8hx2Bq76A7pOxM9ML3TtcqKetZ7x9Be2jtw+nZvW\/fDcWvXys\/6Cqs2X2uBbpzzVGNbl15wxzEOLkEVslH4ng5uRr1CL7My2DCN4aOWb8ep1VBRpcxK\/R\/FiYkT1rVtC2jMRaOf9d458BrtRRsnvyuLk\/kxECj7AScDRRjkoOxlbkygsGif2B7cEtpDQrrbGiFzkFG4VWjJdUEr8PfUJg4oKdC+D9\/LTecE8Lq3t9vS2bQk5jveN7AtEqU6bBB6hSB7mV2muV1tCerIBizKPkGlRLzsoXzJLQwJxKJO7A57FCvMCC0HWxap8OVMQKzeZZGmVqqDLyQqFBLGosqirXz5CieejO4MHqGSf8FsPptFZ94V4zsfUsj5IaviZtY9C6htGIv69k7e1VT8KvgQQXoHuopuof5eXmcq6O1G+z46Yi1VbHb5xYUN7IddEvAS8zttj2Wv+0DzB2if9dpUnTXjnIzDfCBRnl1nMbr9JfSA8xk\/3Z1BJ4kf7ciuXj1lvcuzhEV+k6eCX9v7X8NaJ7RTnT6980duvN9pdfjD2kri8nB5IouNlGTZ5UlhCykPlx3XWhbyNQepVAFla0U4lwIRxCS8YpISv9PXbYbAgUYHvJSlkNxM2IdlsdJOKBaLRg7GYHkAc0wzuQ9TvF2hJxId9VplPhTdzXRZ4hvA+5FvONXpw32Zomo7C+ld7Z4xatAHfXZatj4sSD37jP6gFJWdEPh8YxN286sdtRRFN9Kbs0VbUBEM2NOxzMhV4BYZt+Ns+lRup\/M9CfPmMeykkXZ8UCkFyzp3YUBxZNT+HmvpQIt\/SZWO7ycVj9vmPkmbvyqyCagp76F7BiJLbPD2K0iDAxLbNQrWHERp3SgBdqpBqsmraONxh82SjYQLgd9RCyM82S4Tzjmy3jII0uhSwuCCEUTz3mSVBL67JMhe6wJNz3YumbUxq58\/FbtCInrRcq33jB81ULyCbOj0p7\/c2uCtLKHeLDe6ct4jkjtEF8m1XWppwfb49QN4i14W8epmLbE49GP5o5R178GIenLvFLrMF1iCPWlZUb7hkXaT7o79evdboE0ll2f4f591KpZQq3GjnMi15mE1WSYfgY39mbVkFsgQ5NS7VD7UHsKO1IEwgENIxC38S06tTDsBP9tdEts6QPhRbx\/6YSA9wq4YXEJzf995fzpigqqvfy6iyzNXocfiKUp33Y\/jk7imIqpx3p4wFWKzhc6D4O4IlylyGYYDkLFALRv1HRAMTergx5BX1mrCYCf+vc6hvH0WKv\/s\/1D2neXfs9a\/z2j7z\/7IkPrfGI8f7uRRPh1Rp3ZArEa97modK55Auqk+2i\/l8FUlry7D7taal97a+Vv3jsiMomdoHQg0rG4uCrGj7P7zLcmR4UIEWYIWt2NNufKKAfYmYRHryMQT4t7EprEER5i3B27A1H8\/HIbzJukfh\/8HQ4\/5\/B6kSPdaAVacsdCO+x1DdWiqO2Un68GO6V5WfkvIR63bAB4r3gE\/dlBSyDgGIY5HaZjC4wTDFBYu6yDbyxtGWPlRWt9mSw9\/t+GfPo7bxDGmpymafF3zsqU68X4F5iNFcu32wztoWj\/8ccm7EEEq64zR7XLLWe2JpIvNULdO4HCX\/qnuBD1x9+TWU\/e5UMAR+bW4bBvfnf1E09whM6dJwKtwfPmqMKuwS3T+eJVEwzjRIpfUS3A0CjWJ9g0AvneLMdEYxxp9IVhQBL3ytnMzL\/vB\/rkfpJwbDUrJKzbTd3ZE0R\/Jar2hE+z5KRKY0+Tz0bM\/Fr1Cr8A5vP8FpoL6jkhWr7af6mJ1koRpwAU1nU9aoSo\/MHGZQEO4QnBGo99n5ERqxKH9ddbx4a2o\/yGQLMA6c1ngFff91fg+ogGnQbaU4J8Z7iXUqqId1QvEoYolJez6SzzVFWdKgZMlcAndc\/bseXzjrMDe20s5nImhc7lkBBMR6M5Ej\/QgQkf6nJduvMaHCZt7DjmULIvGfcfSaPNMtE\/wOXPrMgqkiTwW0nDEAYBVP\/k6c+FHR1szylIIz5DB\/A8KiZxFOCIocpe8hapbXI0os+bN8vV2Gnqol9Vh4BhR5WVOwOxP8038phKvONZLSFrXE6k+Ojdsyn\/941cW4eK+eHzVyXmIonKGE88hMuw3LA74WWrEPFyKO4lG9XBYQsLOct+e9JBN9OMkYToCzf7y1pQl+M3uIC9M3ux5rMVVItu3eyhieguV1V\/ld3Jdgq6\/wSVqX+lglpSKmDxOQnP2CHBe\/Jfw+NHcCYUDDFszPfGq+doLmPQD+BKn9RwYyDZYTv4\/1mnNMayD+xrb3rL\/7lfz164QdcrrIotFYCW64+ZVANC6KhqD8lEeLFot7zmRJHyAnOMxjV748EanHwN90r5jqvWWh9n6nhztenIwvM5g6\/LQEUpbp88geXIV7MJOPZFtPO5mIsMXLekuSLmn9UNoVXpafg+1A6oWZlkMqE0hj4BSojS3eAxn7Satw9hYznUO3vzVJNipYiAkSYcvfqgsWN\/9yUwbfEmnBhM+tqONhNcatxA3La+oWHf2R\/+kbPVd8p1jNUlw6xKVKPCZ+OxYteqwWhCQTJdBtXfvfANlF7R6JzkSlT\/YLJ9qsEfqLN5D4UAYejmvRBfZf5eevdueI1YqcUO0Ey38NMvh35i6Kje5qGquU6PAZs3tMhbfSrlj0QL6IJFIYvjzMtQ01tDxi\/hn5Ql6wmnntjSLAWfw3SSy7\/o+SSJhrfTwuDEhwon\/kAuDu9zChNyewzi6t+HdnS1uuBEMD1tg9w3JN0z8+By\/n1UWk\/ZFso82ZWe3vtDBdVyzgTnYkKoPbQgvAufLFU5tOCRuvqajiWNtqZJqujDbt1XoRG83KTZYinH02X6C2\/hwEMeYMU1h3c79fTD3cHSifW3pPJRr\/+SjtoG+fojX0k5OHF177O\/oxFou7w5yakc1V4C\/BPEkW5U19JL0hX00kuiZige8NtlTQsyJF8w11pBt91NNyBd7541rza0oGJ5PG+6foOs5OpBI\/cFN+IhnVoK7CZs55D176f24yv++8M4scr2m++0FSPJjF83sjnK8b330rsRBPKSJAOkZV+6ZoH89uBN1K9OfF24zKBomBypeTQXSL2H7cLACOA2dPP67gsQd8ww3bE4MdGS+I3sjA4de4PyaDHtsWDh2B9wsaYeJdmUJ7gVLbRDTT\/5EVSl8V+y7MkKpo7jN6vO9d1vbkH89rCdt6XXIZU0sVV0cS+U9FGBvx3qV1673\/NgjXAzmoPZU8F9YEk9zehHQFhBByyylKVOk885DfT9abYg7ErysZ0Vx4SHxztaEfohV\/TyLcHx6W\/0Y08VVkXMHuQ\/as5iyiPbMjG12UDTiUFKTLPENekftByqkRdbrKpE2DTAkDyMps94uNNgcQrPQslmph5VqdTkO6keSEc8E4hbV8DfdKYvCPQAt0QkxuEVFl5uFXGycUDs24uzmNsRhqxASE4BvzbQqIVbOwgGoW4lkK0PAMFjSQA5z+ywq3EVBFBSvsMVC9gCIvjab2AhmmVldvKVuAGpUZJa\/zyz8zh5D2n5pcs3qJ9UVQKLGzQ11i6HHxfbjQ1GkbnhCp4rkmorLuUoZf6oXevn7LlbiIGHsq+LJfXL9B9wmfklHw\/mLU1xfQH3ndc8rIIZwnAGK8Fd2xRhnqZgwJ\/GyLv\/5+zeXzNvwkOCKizivEtT\/OAymqc1Y3UOF+zc754A9Vltx0zO4h+MYqavWLNpl69KCT6fAQhGmQut\/5ZY0zUzoEHxDEBO\/cOho5FVuu4MhJl6aWn6AQPgPsakg5BhYKxZ0uY\/innXw=","iv":"9b06c5d52751d535dad5836237b8cdfc","s":"4febf52de04c31ca"}
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