Marketing
April 18, 2023
Luxury brands are appointing Chinese celebrities as ambassadors en masse. Image credit: Bulgari
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","iv":"ad3ec57ecbd0c59d326c898fc2ca5aae","s":"b23b4df64802b1fc"}
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