Marketing
April 18, 2023
Luxury brands are appointing Chinese celebrities as ambassadors en masse. Image credit: Bulgari
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","iv":"f57fc4650413d1fa351e6d539ab425e5","s":"6cb7e8ee788e1387"}
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