Marketing
April 18, 2023
Luxury brands are appointing Chinese celebrities as ambassadors en masse. Image credit: Bulgari
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","iv":"a0ac0a375e11a575ffc2014b9b619eb8","s":"76c01bdb95315a58"}
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