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Retail

Why Chinese consumers buy fake luxury

April 12, 2021

Despite significant progress on the counterfeit front, it’s still easy for Chinese consumers to acquire any counterfeits they want. So what can brands do? Image courtesy of Gucci Despite significant progress on the counterfeit front, it’s still easy for Chinese consumers to acquire any counterfeits they want. So what can brands do? Image courtesy of Gucci

 

By Glyn Atwal

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  1. Bulgari names Chinese actress Liu Yifei as newest global ambassador
  2. Dior dives into French Riviera with escapist fragrance
  3. WatchBox looks for growth in editorial integration
  4. What packs more punch: unknown models or celebrity endorsements?
  5. Ennismore picks Bangkok site for first-in-region SLS Residences
  6. Sephora introduces new concept for SEPHORiA 2026
  7. BMW models top luxury auto shopper poll, Tesla slides
  8. Prada taps ‘Re-Nylon’ profits to resource environmental education
  9. For high-end fashion brands, wellness is the ultimate luxury
  10. Dolce & Gabbana's new Light Blue ad virtually indistinguishable from previous efforts
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