The recently-settled lawsuit against Polo Ralph Lauren Corp. and the United States Polo Association prohibits the sports organization from using its trademark double-horsemen mark when marketing its fragrance line, leading experts to weigh in on why exactly brands defend their fragrance lines so fiercely.
U.S. Polo teamed with clothing manufacturer Jordache and won a battle against Ralph Lauren, which claimed that the association's apparel featured the luxury brand’s trademark logo. However, when the courts had to decide whether or not it was acceptable for U.S. Polo to show the same logo on a new fragrance line, it became an entirely new ball game.
{"ct":"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","iv":"c026eb9b1ed8f9ba8859fbbe8e8b437f","s":"bb3c00752e6b9670"}