The recently-settled lawsuit against Polo Ralph Lauren Corp. and the United States Polo Association prohibits the sports organization from using its trademark double-horsemen mark when marketing its fragrance line, leading experts to weigh in on why exactly brands defend their fragrance lines so fiercely.
U.S. Polo teamed with clothing manufacturer Jordache and won a battle against Ralph Lauren, which claimed that the association's apparel featured the luxury brand’s trademark logo. However, when the courts had to decide whether or not it was acceptable for U.S. Polo to show the same logo on a new fragrance line, it became an entirely new ball game.
{"ct":"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","iv":"ac49b4cd9491222665c66d2504392e4b","s":"fee9bfb8232d7d72"}