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Sep. 23, 2019
  1. Carolina Herrera seeks rebellious men with powerful fragrance ad
  2. “Faux omnichannel” shopping still persistent among retailers: BRP
  3. Bleu de Chanel dives deep with new campaign
  4. Advertising to black consumers on the decline as their spending power grows
  5. Galeries Lafayette turns flagship store into polar wonderland with augmented reality
  6. 54pc of US consumers crave in-store digital, mobile touch points: Cisco
  7. Beacons will conquer travel marketing in 2015 despite privacy concerns
  8. Omega breaks down 80 years of Olympic timekeeping
  9. Neiman Marcus digitizes beauty demonstrations via Memory Mirror counters
  10. Tradition and heritage trump hip and new for luxury brand appeal: Ipsos
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Mobile

Why luxury automakers should develop mobile sites

July 26, 2011

Mercedes-Benz's mobile site

 

By Rachel Lamb

Luxury automakers that develop a mobile-optimized site increase the chances of wooing brand loyalists and growing sales in a cost-effective and cross-platform direction.

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  1. Carolina Herrera seeks rebellious men with powerful fragrance ad
  2. “Faux omnichannel” shopping still persistent among retailers: BRP
  3. Bleu de Chanel dives deep with new campaign
  4. Advertising to black consumers on the decline as their spending power grows
  5. Galeries Lafayette turns flagship store into polar wonderland with augmented reality
  6. 54pc of US consumers crave in-store digital, mobile touch points: Cisco
  7. Beacons will conquer travel marketing in 2015 despite privacy concerns
  8. Omega breaks down 80 years of Olympic timekeeping
  9. Neiman Marcus digitizes beauty demonstrations via Memory Mirror counters
  10. Tradition and heritage trump hip and new for luxury brand appeal: Ipsos
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