Marketing
June 10, 2021
Luxury brands already provide a range of personalization services. But they need to get more personal with their customers — both online and off. Image credit: Gucci
By a Luxury Daily columnist
{"ct":"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","iv":"24d3d9719437ffdbd574ab26559d41d0","s":"3f3de9b43d33aed7"}
Share your thoughts. Click here