Marketing
June 10, 2021
Luxury brands already provide a range of personalization services. But they need to get more personal with their customers — both online and off. Image credit: Gucci
By a Luxury Daily columnist
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DJg4EN6brLUT7V6SLVgxFUwUdkvZeZcM6dVQctR91CpGE9eqzajmeZlTGY++WYQm+JusEp0g+eToyCfNZg8hVTwFpPEav0ebvyiFHl1CIhPsMRScYg+EnBvgC3eiSAmzaLfd7DAVQCUtxS6bZvCkPpfK4Mphin+Byr3B89sExQ\/JNqH56Y+MmemGiEkacuUXmpQdBDqLA9sVlKXe1nMqVDdbyNaAAJliDOCFxD6uwgTmRSLAnGM36stoUlROysk9zXBkvdoPrBhKCgA5rgnWhSRgBXAzbhJz0f6Dea6MDzJAf4go5dYnw+EgCOlGp6tp954jdDklCUqQQ8avjupByOoVcV9kcgq5PYUrlB+v2Zl4qr26lnRJ86+Ys+dNhfOmQUhqGC4xoZChe4pxL3llsrpoc84WUAISGCxbWxk1r4Wl06ZpbZi2QV9hIwDOw1sj7YbsJ5k2h3h5PiSplXzDFXpwGzc\/jgGUBnA5Mkl0EFQ3npB6MRaEOSI1o2WD5YsvCrqx+c2iI4FLNp\/R1PDOchlx1mz5UXX1i5F\/syoilZOe0ySz\/z3MgTG96c0jJD1NKJqVtsR6ciNIXSMnABA+jHG2o0HZqSkCZC2NqN\/iHqOYs1utcqTKynV4fjlldy+7XSRu6V6h8zDWE1F68ZiMHQU\/kRy3KDHpPco1zK1HZgHf8wbKhjMf1mGNoBe05zE+MzoGz33G+AxiydDhQpLykWSO4p1Eq6IVpGGPW9lPSULDe7CN1j9OMepnbsz8O07W3GKkKOMCDmm7+RfJ+ayTLxVOn51kpXuXFV13iLL95f1uNGfxRB7sH4UtIP+xcQizZRMvZd+cXQWfBY1BX+AkIHBGHPNx+C\/8Qg0iYbsDTfSXn4NCTL5g6Uoup1+DnRR4P82rrsmUVcMY4bJ\/2Clcpz2il5VdIBewajS0iNoZj2c2pbvv6xogbjFDNGlpFXpQTwWo8LaPDKLWvWMEj6wHFBcx8UiEj0kIKeZsWXBH8\/0eNcNKnzG1rqMNYFEzdjV2YNjBiM7m+gpgA6RiE4BNe6UrOX76Y0vpdIzp7yQySq\/nctCw2u197kmsGBBss29qKIn3vui4cYxFilJY\/Wq8za7anxGTzCscAWNwcKbCDiUKW4XQcNsa9lQtFVCK1UP\/bJa9gQoGyin11PqmohaCS18Ug5E2fc\/p0tHvaQ5uelcnO0YvSQsR\/lHLlwOZzIcf5YOyOkIFJxfdNVaWMYtFfa\/L7D9O4QbdOGVA2s4hVuOWLX3Z6\/9se18mxAukvd0GDVt7Kwy266e\/hdQPEU6\/bdLwU1hjP1\/f0MtQ+HHFOd40mcb2NwiWpst3xcwKrOe2\/hPvLsO3aEn5iAY\/A9qkxLp0IS494K\/mHNnliO6WtitxLNm+11WHwiHIHw8BWsC+TO2uumKtTh0wsEWx09Xe4jrrmn+SjrRqVLgEMh\/REjv3Zxcn5A\/MNaHvU1Ly6F9A0MQ3kxCstVOg2PXpCWKURTsLpT2Qu+Ma2RNnW18PqbV\/qtSO7XXSV9awfjvhbelrgqBZr2GgNzsQjWgj+VrmJT0NaB6Szd7FzPAsxc5NEzMn5zwNTvG29fzhWUUyDWmmJmXQOnoAdx7wCFbyqeXLOdqF60uB00AR5J7+RojBmD8Tpejqc+Vu+y4QlgnvF+hJk++unK2XqZ0ngjXm7bfZ+altp0CLlvkQ6gLDAVnkxxCq4pbB6pp3TC1i8EtW+pZEwo5Skufd9hxQSgzl8dRe9GH59X0sKZFvyi7bAg8Q3g9JnWSbZZ113LMmZVC2TU+oyY3MrlPO+bifL+2PVZqYM2GRn5CtW9txm\/Rq7HWldwfht1YF8tkwLELBFRCAXZTD6XEkDSy2IUbV4WQB2Oyb\/OqVC0DhZqPPKdmUSQ3rybRFmuOmDCJ0ZWiq5C+hBPHjexy6h4CTXhS8qELy+v52jj\/huxqxSd4kmQLGNAueyqwROddSJWB3dMOI1MktAuvBkRUFNKOKVmK84ACruDOnXZfqPaOHyF7VEnsER0Fuo0kwymSPtAkarkkmHOPzuIJE=","iv":"3c8dd1311f94aceb94fabbe0888594f5","s":"da98310d875db17a"}
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