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Marketing

Why luxury marketers should double-down on Monaco

September 3, 2019

Monaco is the playground of the wealthy and the super-wealthy. Image credit: Wikipedia Monaco is the playground of the wealthy and the super-wealthy. Image credit: Wikipedia

 

By Mickey Alam Khan

It is time to focus on a territory that is smaller than New York’s Central Park but punches way above its weight on the super-wealthy scale. For that we turn to someone extremely familiar with this glitzy dot on the Mediterranean.

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  1. Audemars Piguet inaugurates new Meyrin manufacturing facility
  2. Coty shakes up board, announces resignations
  3. Mikimoto highlights 130th anniversary with actress Michelle Yeoh
  4. Park Hyatt crosses into London’s residential market
  5. New Longines book explores brand’s historic ties to pioneers
  6. Lexus heads to Twitch for music-fueled tribute
  7. What the Supreme Court’s tariff ruling means for luxury imports
  8. Nespresso turns to pop star to lead next campaign
  9. Men spend more on luxury, but shop the same amount as women: report
  10. ‘Born Incomparable’ at Automobili Lamborghini Museum marks 60 years of Miura
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