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Nov. 15, 2019
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Marketing

Why luxury marketers should double-down on Monaco

September 3, 2019

Monaco is the playground of the wealthy and the super-wealthy. Image credit: Wikipedia Monaco is the playground of the wealthy and the super-wealthy. Image credit: Wikipedia

 

By Mickey Alam Khan

It is time to focus on a territory that is smaller than New York’s Central Park but punches way above its weight on the super-wealthy scale. For that we turn to someone extremely familiar with this glitzy dot on the Mediterranean.

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  1. Luxury retailers align with pop culture, history in holiday pushes
  2. Value-driven positioning can prompt consumers to switch brands
  3. Why luxury-mass collaborations are booming in China
  4. Introducing Luxury Women to Watch 2020
  5. How Gucci is making over its client service centers
  6. Current retail technology and consumer behavior not yet in sync: report
  7. Mobkoi's Megan Nolan: Luxury Woman to Watch 2020
  8. Burberry ties with Tencent for social retail store in China as H1 revenue grows 5pc to $1.65B
  9. Net-A-Porter, resale, real estate and AccorHotels - News briefs
  10. Chanel blends aspiration and reality in resort film
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