Luxury Daily
World’s leading luxury business publication
Sep. 21, 2019
  1. Day’s wrap: Aston Martin, Chanel, Trussardi and Corcoran
  2. Bleu de Chanel dives deep with new campaign
  3. Day’s wrap: Rimowa, Fortnum & Mason, Ritz-Carlton, Rolls-Royce, Alibaba and Facebook
  4. Rolls-Royce hosts art auction on production line
  5. Consumers increasingly turning to AI assistants for product advice, customer service
  6. Corcoran moves into Miami
  7. Alibaba adds YouCam AR to engage beauty shoppers
  8. WatchBox looks for growth in editorial integration
  9. WatchBox expands into Switzerland with headquarters
  10. Rimowa stages first historical retrospective at Sotheby’s
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Marketing

Why luxury marketers should double-down on Monaco

September 3, 2019

Monaco is the playground of the wealthy and the super-wealthy. Image credit: Wikipedia Monaco is the playground of the wealthy and the super-wealthy. Image credit: Wikipedia

 

By Mickey Alam Khan

It is time to focus on a territory that is smaller than New York’s Central Park but punches way above its weight on the super-wealthy scale. For that we turn to someone extremely familiar with this glitzy dot on the Mediterranean.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Day’s wrap: Aston Martin, Chanel, Trussardi and Corcoran
  2. Bleu de Chanel dives deep with new campaign
  3. Day’s wrap: Rimowa, Fortnum & Mason, Ritz-Carlton, Rolls-Royce, Alibaba and Facebook
  4. Rolls-Royce hosts art auction on production line
  5. Consumers increasingly turning to AI assistants for product advice, customer service
  6. Corcoran moves into Miami
  7. Alibaba adds YouCam AR to engage beauty shoppers
  8. WatchBox looks for growth in editorial integration
  9. WatchBox expands into Switzerland with headquarters
  10. Rimowa stages first historical retrospective at Sotheby’s
VIDEOS
More Videos

MORE IN Marketing
Facebook launches interactive features for brands
Sephora, Nordstrom lead in personalization rankings
Optimizing human flow: Making the most of data and experiential marketing
Advertising to black consumers on the decline as their spending power grows
Consumers increasingly turning to AI assistants for product advice, customer service
Louis Vuitton visits Vietnam in Spirit of Travel effort



RECENT ARTICLES
Day’s wrap: Rimowa, Fortnum & Mason, Ritz-Carlton, Rolls-Royce, Alibaba and Facebook
Facebook launches interactive features for brands
Rolls-Royce hosts art auction on production line

Alibaba adds YouCam AR to engage beauty shoppers
Fortnum & Mason brings sweet treats to shoppers
Rimowa stages first historical retrospective at Sotheby’s