Marketing
January 10, 2022
In 2022, the best luxury brands will move into the future and ensure success by fostering their company’s most valuable intangible asset: data. Photo: Image courtesy of Porsche
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","iv":"e289dced17a74a9e769a814618b9c9df","s":"eb2f2d94afc4956b"}
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