Marketing
January 10, 2022
In 2022, the best luxury brands will move into the future and ensure success by fostering their company’s most valuable intangible asset: data. Photo: Image courtesy of Porsche
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","iv":"64010bcebd72cb8723f12e9f171d160b","s":"8c1c58bc094f4b25"}
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