Marketing
January 10, 2022
In 2022, the best luxury brands will move into the future and ensure success by fostering their company’s most valuable intangible asset: data. Photo: Image courtesy of Porsche
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","iv":"ff4c212cd3c9286c259b0a23d428ea9d","s":"ac56f6d1d20fd37e"}
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