Marketing
January 10, 2022
In 2022, the best luxury brands will move into the future and ensure success by fostering their company’s most valuable intangible asset: data. Photo: Image courtesy of Porsche
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","iv":"35af07029b3bf45a8375abfd6fbefc4e","s":"e79c297ca523f78b"}
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